AAAdvertising (The Jimquisition)

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Capcom has decided to embarrass Street Fighter V with ads, or “sponsored content” as they’re calling it.

Today, let’s talk about that, give a brief history of product placement and ads in games, before having a bit of a whinge about the potential future of ad-support videogame garbage.

Stormbringer
Member
Stormbringer

I kept hearing Jim say “game industry” as “gaming” instead. Maybe their practices are closer to gaming than games, i.e. Las Vegas, and maybe it’s time to start calling them the gaming-industry. I don’t know.

Barloq
Member

I remember reading an article in EGM or Game Informer in the late PS2/early PS3 era which had been talking about the game industry’s plans for dynamic, environmental advertisements sort of like this Street Fighter thing (eg, you’d be playing Splinter Cell and there’s an advertisement on the wall that can be different depending on who’s advertising this week). The Street Fighter thing is a bit more nefarious due to the in-game economy being built to incentivize players into accepting it, but I’m really just surprised that it has taken the AAA industry this long to get to this kind… Read more »

kimiyoribaka
Member
kimiyoribaka

Minor correction: Avoid the Noid was the Dos/Commodore 64 game made by dominoes itself. The logo was correct for an NES game, but it was Yo! Noid from Capcom, a reskin of a (from what I’ve read) decent but unrelated Japanese game.

I’m not sure which is more appropriate for your point, though I’ve played the Dos one. It’s rather sadistic and possibly apocalyptic. I’m not sure modern dominoes would still approve of it.

drownedsummer
Member
drownedsummer

One of the most subtle reoccurring ones is Maersk. Chances if you see a shipping container in a game it will have their logo on it.