Damn Fine Coffee (The Jimquisition Remastered)

http://www.patreon.com/jimquisition
http://sharkrobot.com/collections/Jimquisition-merch

Because of The Plague, your regularly scheduled Jimquisition is running late. However, we try to never miss a Monday, so enjoy a remaster!

Games get focus tested out the arse, and it can dramatically impact how they’re made or sold. The problem is, most focus tests are total bollocks.

Amy
Member

If I was focus tested I would say I don’t even like coffee, but then I have never been one for following the herd. Thank god for indies and niche japanese developers giving players something other than a ‘rich dark roast’.

I do get the feeling the industry is hitting a wall right now. The community is really lashing back at the AAA industry, and it’s only a matter of time before that actually leads to people not buying what they are peddling.

Allan Weallans
Member

I don’t know. I think focus testing can work if you have that passion to begin with. Because if you do, your focus group shifts from telling you whether they like what you’re doing to telling you whether what you’re doing is accomplishing what you set out to do. If what you set out to do is make money then the questions are identical, but if you have any creative integrity whatsoever, then the questions start to diverge.

Anton
Member
Anton

” your focus group shifts from telling you whether they like what you’re doing to telling you whether what you’re doing is accomplishing what you set out to do”

Is that even possible? Can a person on the receiving end of something as shallow as a focus test even tell what the creator is intending?

Besides, if they’re using teens as focus-testers, there is no hope for intelligent feedback.

Allan Weallans
Member

Do you need intelligent feedback? We’re not even talking on that level. We’re talking on the level of, say, trying to make a scary game and trying to find out, “Is it actually scary?” instead of “Do you like it? Would you buy it?” I don’t think that’s something that requires much in the way of intelligent feedback, but it’s a much more creatively useful question to ask.

Anton
Member
Anton

I get your point, and ideally, what you described is how focus testing is supposed to work. Realistically, this is just another pathway to homogenization hell. Most people have one or two favorite things, and they want everything to be like that thing. Consumers rarely crave innovation as a concept or a partially built idea, they are only able to recognize its value when it’s sitting in front of them in a complete product.

drownedsummer
Member
drownedsummer

Yes but mostly through manipulation of feedback, you are taking from them.

James Glass
Member

So real talk. is there anyone else who actually does love a “Rich Dark Roast” but then fills it with lots of creme and sugar? I love the flavor of coffee and the right amount of creme and sugar almost makes it like a liquid pastry.

Anton
Member
Anton

I started off drinking coffee like that, eventually switched over to just drinking it black.

drownedsummer
Member
drownedsummer

For years I drank coffee with a small amount of milk in. Then I got a job doing security guard work on various sites and couldn’t be bothered to buy milk so just drank it black and never went back.

Galactix100
Member
Galactix100

[Insert obligatory ‘once you go black’ joke here]

Anton
Member
Anton

I think drownedsummer already inserted it XD

Chris
Member

That’s what she said.

Aotrs Commander
Member
Aotrs Commander

I think it says something about your work ethic Jim, in that when your channel didn’t get a new video since Thursday, my first thought on Friday was “oh, that’s unusual; whatever” through Saturday “well, yes, it might be uncharacteristic, but of course he’s allowed a day off or whatever when he wants” and on Sunday to “I hope he’s alright, he must be nearly dying to not post up anything for this long!”

Sarklor
Member

The video looked really dark today for some reason. Side effect of remastering an episode?
Not that it matters really. The important thing is that there is Imminent Spandex and I am so ready.

drownedsummer
Member
drownedsummer

Possibly the part I found dark was Jim’s outro which wouldn’t have been part of the remaster I would have thought.

MuddyScarecrow
Guest
MuddyScarecrow
Yay now that this is being shown to a more updated audience I get to point this out where someone can see it! It wasn’t that New Coke was bad that led to its failure. As the legends go people genuinely loved the taste of New Coke. In fact many preferred it to Old Coke. The problem came with the fact that Old Coke was now completely replaced by the new formula and was never (at that time anyway) coming back. Just imagine that. Coke is your favorite soda because of its very particular taste and you’re told “ok this… Read more »
drownedsummer
Member
drownedsummer

Walkers (A UK crisp manufacturer) seem to be suggesting they are about do something similar as they currently have a promotion where they are suggesting they will replace several classic flavours with new ones and presumably stop selling the old flavours. Which I see backfiring if they actually go through with it.

Galactix100
Member
Galactix100

I was thinking the same thing. Wasn’t it all a marketing ploy? I remember being taught that the two types of coke were more or less the same and the differentiation between the two and that the retirement and subsequent return of classic coke was all a plan to boost sales.

mjc0961
Member

If you want to share an interesting nugget of marketing history, please get it right. The new formula wasn’t scrapped right away, they sold New Coke and Coca Cola Classic at the same time. New Coke launched in 1985 and was discontinued in 2002. New Coke was sold for 17 years.

SmaMan
Member

Here’s my remastered comment which is also still very much relevant still to this conversation.

If Call of Duty and games like it are all rated M, (or whatever the 16+ rating is in your neck of the woods) then how are they getting away with openly admitting they’re focus testing on 12-year-old boys?

MuddyScarecrow
Member

Because at this point everyone knows that kids will get their hands on M rated games one way or another so why even bother with the pretense anymore?

SmaMan
Member

And yet the parents will still gripe that “Them vidya games ruined my chirrins!”

Terry-Osaurusus Hex XI
Member

Hello Justin! I see the transfer of power plan is working just as, err…planned. Soon we shall take the throne in passionate glory! Was that just digital de-aging there or a true wild spotted Jim Sterling in mating season? The lines and creases on one’s face do grow clearer each day… *Hums Dream On chorus to self*

MeleeCyrus
Member
MeleeCyrus

Get well soon, Jim. Thanks for the (sadly, still relevant) episode and for everything else you do <3

Sperium3000
Member

I find it hard to believe focus tested games even reliably work. Maybe they did a couple of times and that’s why execs think that’s the safest way to go, but even if they do sell, they invariably get blasted critically, making a sequel inviable, and there’s nothing the big publishers love more than pushing unnecessary sequels!

Anton
Member
Anton

The thing is, though, the people in charge here are completely foreign to gaming. They themselves have no idea of what’s good, or even what would be inherently profitable. Therefore, all they can do is focus test and imitate the market leader.

Sperium3000
Member

I suppose that explains much about Nintendo. Reggie not so much, but Iwata was IN there. I remember there’s a game that literally wouldn’t have happened if Iwata hadn’t come in to crunch with vital coding.

Benj
Member
Benj

I think the real reason that corporate executives do this kind of stuff is so that they can use it as proof of their dilligence and leadership for when they try to get their next grossly overpaid job.

“I sat back and let the creative people make the creative decisions” seems like an obvious move to us, but we actually care about the end product rather than just the next boardroom pitch.

BAH!
Member
BAH!

@ Youtube’s Asshattery: They’re trying to stop people from advertising their Patreon at all, but the particular link option they’re blocked is, I have read, the most effective one in creating traffic to one’s Patreon page.

So they’re essentially holding more efficient tools to ransom in exchange for the ability to make money off content creators. At this point, would it not be better to simply force a 5-10 second commercial onto every video and be done with it? At least then there’d be a sense of consistency and fairness.

Stormbringer
Member
Stormbringer
According to Ian Danskin’s Patreon (sorry, not viewed this remaster JQ) you just have to join their program, and then the advertising is opt in. There was supposedly a lot of miscommunication. So join-and turn of ads. I’m pretty YouTube doesn’t work with Ad-Block software since the last week or so. I’ve had to first go to an embedded video and click on its “YouTube” link to be able to access YT. It sounds like it could be a FireFox bug, but not really because the behavior must check the HTTP referer (sic.) And I’ve tried three different Ad-Block extensions.… Read more »