Greyson Xiu
Guest
Greyson Xiu

my neck hurts….

Siddartha 85
Guest
Siddartha 85

Ha ha ha ha ha ha ha. What, no image of Kat falling up in the margins?

AndreasZ
Guest
AndreasZ

C’mon thats cute. Stupid but cute

Dariush
Guest
Dariush

They’re more creative than you, dont be jealous.

Zeemod
Guest
Zeemod

What would be less annoying. Tilting my head and straining my eyes to read through this or opening photoshop just to flip this image?

Dane Barrett
Guest
Dane Barrett

This would have been slightly more humourous if Sony had followed up with another email stating they’d had some physics issues, and resending the email the right way up. In its current form this was more like doing a stand-up joke with no prep for the hecklers.

Wellsy487
Guest
Wellsy487

That’s stupid. I bet who thought it up was well pleased with himself.

Lewis w
Guest
Lewis w

CTRL-ALT-Down arrow.

Greyson Xiu
Guest
Greyson Xiu

thank you.

Jeffrey Hayes
Guest
Jeffrey Hayes

Holy crap, I never knew about that.

Lewis w
Guest
Lewis w

Neither did I until people started doing it to each other at college as a joke. You can turn the screen sideways as well.

Jokerman89
Guest
Jokerman89

I used to do it at school, just lean right over them as they were working… yeah… i was kind of a dick, but also skinny and didn’t do sports, had to get my own back some how.

SirAngry
Guest
SirAngry

Exactly, and CTRL-ALT-Up arrow to flip it back.

MonkeyKing1969
Guest
MonkeyKing1969

It is dumb, but whatever…it got Jim’s attention for sure.

ATBro
Guest
ATBro

It seems a little strange that people are taking this so seriously. It makes me feel like the Jimquisition shtick might have gotten out of hand.

If you seriously think that Sony are a bunch of dicks or that they can get fucked for doing this, you need to get a fucking grip.

drownedsummer
Guest
drownedsummer

I think it’s a minor complaint being taken far too seriously.

Rick James Sanchez
Guest
Rick James Sanchez

Yeah it’s annoying, but in no way offensive or something.

Jokerman89
Guest
Jokerman89

I found it hilarious…. glad to see someone there has got a sense of humor, people seem to always want an axe to grind…

Drake Warnock
Guest
Drake Warnock

It’s a business correspondence. As in a document people need to work. That isn’t the place to get cutesy. It isn’t that obtrusive, no, but it shouldn’t have been done because it’s unprofessional.

sillyskeleton
Guest
sillyskeleton

You must really be the life of the party at your workplace.

Drake Warnock
Guest
Drake Warnock

Eh, I don’t usually give a shit enough for people to notice.

Tylericous
Guest
Tylericous

The difference is I don’t think anybody else, including Jim, actually cares.

Quin the Magnificent
Guest
Quin the Magnificent

For promotional material, this would probably be alright, but for official correspondence to inform a critic on policies and procedures for the review copy, pretty terrible. Imagine this for a professor Layton game, having to solve a puzzle so you can find your voucher code, streaming guidelines, etc. It’d make a great ad, but a terrible business PR email.

Tobasco da Gama
Guest

Right, exactly. There’s supposed to be actual useful information on this thing that requires a close read.

If it were me, I’d probably flagrantly break embargo and reply, “Sorry, I couldn’t read your fucking embargo notice, maybe send it right side up next time,” when Sony PR complained about it.

Charlie Koszulinski
Guest
Charlie Koszulinski

Oh, c’mon. Where’s your sense of humor?

Quin the Magnificent
Guest
Quin the Magnificent
I did say as an AD, it would be great. But when you’re giving out official communications that are meant to convey important info in a timely manner, this is unnecessary bullshit. Promotional material can do this stuff, because it’s main focus is drawing attention and cleverly promoting the material. This is a PR email communicating official procedures and information for a critic, it is best to be short and concise. It doesn’t need to draw attention or entice the audience (an audience that is consuming it as part of their job, not because they necessarily want to), it needs… Read more »
Charlie Koszulinski
Guest
Charlie Koszulinski

So there’s no room for humor in a business email?

Artemiy
Guest
Artemiy

Very little. Maybe for a polite joke or two.

SmaMan
Guest
SmaMan

Let’s look at this from Sony’s end. Say some critic getting this email were to be completely unable to understand it, and… break embargo.

Sony would be fuming mad, but the critic would have a solid case to argue, “I couldn’t read the damn thing, so I didn’t know when or that there even was an embargo.”

It makes everyone look unprofessional.

Quin the Magnificent
Guest
Quin the Magnificent

Exactly. @atbro:disqus seems to think that it says

Quin the Magnificent
Guest
Quin the Magnificent

It’s not that there isn’t room, it’s that it takes finesse to fit it in without detracting from the main focus of this PR email, to inform the critic. It would take more time and effort than flipping the text upside down. To weave in a good joke or clever way of presenting the information while still making it easy to read and get the information for those who just want to do their job without the extra work deciphering it is not a simple task.

ATBro
Guest
ATBro

Jesus fucking christ, Jim has created a monster.

ATBro
Guest
ATBro

Get a grip. It’s a joke. It saying the same thing that they say for every game. They know what it says. Jim knows what it says without having to read it. Lighten the fuck up.

Tylericous
Guest
Tylericous

It takes like two seconds to undo though? Having to cough is more annoying than this.

ckmondavi
Guest
ckmondavi

Guess sony hates paper. Only way to read this is either A print the email out or B use the resolution setting on your PC to flip you desktop. Yeah this was a bad idea!

Viking Mana
Guest
Viking Mana

Or, like.. Save the E-mail as a PDF and flip it. Or take a screenshot and flip that.

It’s silly, but hardly unmanageable.

ckmondavi
Guest
ckmondavi

Or You know, agree with Jim and Tell Sony to Sony not to send a PR email upside down. I know that their’s probably 100 different ways to flip a email, but companies should do a better job regulating their PR firms to make it so their media contacts are’t troubled with any kind of inconvenience.

Viking Mana
Guest
Viking Mana

Or, you know, use your own brain for thinking and don’t just blindly agree with Jim every time he says something? 🙂

Maybe you shouldn’t take everything so seriously either, and realize that they were obviously just trying to be a bit funny about it, and didn’t actually intend to “Inconvenience” their media contacts. I doubt this was an intentional attempt at sabotage. 🙂

Lastly, this “Inconvenience” would take 2-4 minutes to fix at best. Sure, the premise of the joke didn’t work out, but I don’t think any casualties were counted during the reading of this email.

ATBro
Guest
ATBro

You could open it up as a jpg or what-not and flip it in any photo viewer.

CX316
Guest
CX316

Or open it on an iPad or phone and turn the device upside down >.>

gasmaskangel
Guest
gasmaskangel

Yeah, this is obnoxious. There are ways of fixing it, of course but frankly those aren’t worth the effort it would take to read a bunch of marketing drivel.

Consider this: to most potential customers, all advertising is an intrusion at best. If given the option we all tend to block it. Therefor, if you’re going to make an advertisement you should do everything in your power to not come off as a load of irritating bullshit.

SpiceMustFlow
Guest
SpiceMustFlow

You know, at first, I was a little pissed at Jim, because I was like,”Jim, why the fuck did you turn this upside down just for a joke. This is really hard to read.” It took a little too long for me to realize it was Sony who did it, not Jim. Now I get it. Shame on you, Sony.

44KPanda
Guest
44KPanda

lmao, same.

Marco Funke
Guest
Marco Funke

Good Lord… I think that’s really nice.
I love when some things break out of their monotonous standards, so it’s more like real people with a sense of humor are behind this, instead of a roboter.
And to flip it, you don’t need 500,-€ software or more than 30 seconds.
Someone had a nice little idea, and suddenly, a wild Jim appeared who forgot his medicine this morning and is annoyed by everything…

prh99
Guest
prh99

Upside down text is not nice, never has been never will be. Its not particularly creative either, just annoying.
Also 30 seconds to flip a PR companies message…how about respect people’s time.

ATBro
Guest
ATBro

Get a grip.

drownedsummer
Guest
drownedsummer

However it isn’t just a fluff piece it is also the embargo details and the codes I can see why that would be prove to be annoying.

Marco Funke
Guest
Marco Funke

The world needs more humor…
And not this “I flail a giant dildo around!”-humor…

Andrzej Sugier
Guest
Andrzej Sugier

How about you have your cake and eat it too, by sending an image like that, and below a mirrored image, you could go an extra mile and make it look visually peasing somehow (making it look like it’s reflected in a window/lake, somthing along those lines). This way you could chuckle at the idea and THEN read it with no hassle.

Artemiy
Guest
Artemiy

I mean, really, you could’ve had your chuckle by doing the reverse thing: flipping the logo upside down (and maybe include the main heroine standing on the top of the letter upside down.

ATBro
Guest
ATBro

But that doesn’t fit with the premise of the game. Why would they do that? I wouldn’t make sense.

BDAZZLE129
Guest
BDAZZLE129

but its for the players

Limit Break
Guest
Limit Break

Would would petrol your house, Jimmy-boy ? ;3

CaitSeith
Guest
CaitSeith

You’re exaggerating. Just export the email, print it on paper, hang it on the wall and read it while doing a handstand. Have some common sense! /s

Sapphire Crook
Guest
Sapphire Crook

Beats fiddling with extensions, plugins and other computer wizardry.

Gene Auhl
Guest
Gene Auhl

hey australian view

Tinimations
Guest
Tinimations

Well now people are talking about their game, so jokes on you Jim!

Ponyus Underground-Aficionado
Guest
Ponyus Underground-Aficionado

I mean, I find it fun. I can see how it’s anoying, especially if you have large batches of PR bullshit to sift through. Jim, if you read this, would you rather that all PR is simple, non-gimicky letters or that is it okay if it has some non-intrusive flare? Hopefully I’ll have to send you some in the future 🙂

Sperium3000
Guest
Sperium3000

I get how it can be annoying, but you can very easily turn the image upside-up again. But I get it. I’d be annoyed too.

Chürz
Guest
Chürz

Also, it’s not so hard to read: export it to pdf, turn it 180º and Bob’s your uncle.

Chürz
Guest
Chürz

Hey, at least they show they have a good sense of humor. Be glad of it.

Artemiy
Guest
Artemiy

Time and place though. If it was a poster, it would be a cute joke. On an official paper from a PR team with seemingly lots of text… Not so much, I think.

RedWolf
Guest
RedWolf

This does smack of trying too hard.