E3 is bullshit. Sure, there’s some exciting news and it’s clearly an exciting spectacle, but it’s nothing more than marketing wrapped up with the air of professionalism. This is true of any consumer-driven event, but what really makes E3 fail is the pretense that it’s more important than that. For years, it’s been exclusive to press, who arrive believing they’re journalists but spend a week partaking in advertising.
I should know. I’ve been part of that machine.
This year, E3 can be attended by fans as well as journalists or something… I mean, there’s really no difference, but I admire the honesty at least. Frankly, I think E3 should go even further than that, truly embrace what it is.
And if I were running the Electronic Entertainment Expo, I’d make damn sure it was a show nobody would ever forget.