The Diablo Immortal Backlash Fun Parade (The Jimquisition)

Diablo Immortal was announced to an audience that ranged from apathetic to furious, as a mobile Diablo game turned out to be exactly what Blizzcon attendees didn’t want.

Activision Blizzard couldn’t have read its audience worse if it tried, and now we’re in a perpetual backlash machine as angry fans and exasperated pundits go back and forth, tearing each other apart.

In this breakdown of the situation, The Jimquisition gets to the very heart of the matter, and why the initial backlash is just fine n’ dandy.

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Arella Jardin
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Arella Jardin

One mobile game from several years ago, is my favorite go to game for Halloween, and is what I used to hope the mobile market would be. It’s called Til Morning’s Light, and it costs like $4. It’s a haunted house game, think Luigi’s Mansion, except you fight monsters with increasingly complex taps and swipes following onscreen prompts.

Arella Jardin
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Arella Jardin

Funny note. Mobile is huge in China, they play mobile games more than anything else. Yet even the Chinese think Netease is a shitty company that makes garbage games.

Jiryn
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Jiryn

I had a friend a few years back who tried to debunk the “rumors” around Dungeon Keeper Mobile. She repeatedly tried to show me you don’t have to wait for anything in the game if you know how to play, which involved paying the game and slapping your imps every few minutes to get them to work again, which didn’t seem like a fun or worthwhile mechanic at all and made the game even worse in my eyes. In a discord group I am in, I’ve seen a bunch of people saying you purposely drum up drama and controversy where… Read more »

Jiryn
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Jiryn

No, you’re not being presumptuous. It’s like the story of the toad and the scorpion, it’s the scorpion’s nature to stick, like it is ActivBlizz’s nature to extort their fanbase. However, you missed some fun key-notes about the whole controversy. ActiBlizz had a 2nd Q&A session, where all the questions were either given to people asking, or they were paid to ask since every question asked was low balled at Diablo Immortal devs. Then, even more atrocious, ActiBlizz held a private conference (I think for journalists only?) to discuss their plans going forward, where they announced yes Diablo 4 IS… Read more »

Dancer
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Dancer

Seriously Actiblizz. We know you *understand* cultivated identity, Blizzcon and everything about the Blizzard brand is literally all about it. Why then, would you ever conceive of announcing a mobile game to your specifically curated PC audience, who you’ve spent years assuring of their identity as PC gamers and as fans of a PC gaming studio?