The Jimquisition: Nintendo Creator’s Program Bollocks

Nintendo’s new plans for revenue sharing with YouTubers doesn’t directly impact me much, but I hate its implications and Nintendo’s general attitude toward the new face of games media.

While it’s only in “beta,” I don’t think there’s a way this can be altered that won’t have horrible conflicts of interest at best, and see Nintendo exerting undue control over coverage at worst. Sod it.

TNT
Guest
TNT
As usual you present a well thought out video and I find myself agreeing with large parts of it. It seems to me that a lot of people are focussing on LPers, as I am. I find myself thinking that this arrangement shouldn’t be applicable to review channels or Jimquisitionesque shows. These only show a small part of the game and aren’t like Rifftrax on movies. While they do try to influence an opinion, they do so without showing off an entire game. This all does leave me with at least one question that wasn’t addressed, what about the smaller… Read more »
BAH!
Guest
BAH!
But it won’t weed out the bad and leave the good. Quite the opposite, in fact. Jim mentioned at the end of his video that it’s generally his most popular videos that get flagged, and not the squirty plays and whatnot. Assuming this is true for everyone, it will generally be the big content creators- the ones who have put time and effort into making a decent video- that are affected. The little guys who have no idea what they’re doing won’t be hurt in the least- nor will the respective companies that own the IP’s because no one is… Read more »
TNT
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TNT
Actually, the big guys will adapt to the “laws of Nintendo” since they know they’re already in Nintendo’s sights. They’ll either sign up or won’t bother, knowing full well that not signing up means that you’re missing the brand power to attract new viewers. Meanwhile, the smaller ones will either follow the big ones, will just not touch the games out of fear or they will be the next target. Little Timmy can’t continue doing what he did and thus can’t do anymore damage. LP’s will never create a cult status of a Nintendo game, thanks in part to their… Read more »
BAH!
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BAH!
If Nintendo doesn’t need/want their fan base advertising for them (which is what Let’s Plays essentially are), then where do you draw the line? How about non-monetized videos? Are they still somehow OK just because the creator isn’t making money off of it? How about videos (monetized or otherwise) that merely discuss the games without footage? How about a dozen other things that still serve the same basic purpose but aren’t exactly that thing? Here’s the deal: The actual “monetization” angle of this issue is secondary- if not completely unimportant. If Nintendo is against people showing videos of their games… Read more »
BAH!
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BAH!

Wow, that looked a lot shorter when I was writing it. Sorry.

Ben
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Ben
Jim doesn’t monetize the Jimquisition through YouTube… But I have to confess, Jimquisition is the reason I offer my meager support for his Patreon account. That and the reviews. I don’t have the time and attention to listen to hour-plus podcasts, and while I occasionally skip around the Let’s Plays (especially the Steam trainwrecks, because who doesn’t enjoy rubbernecking at a disaster) I’m pretty much here for, well, this. As far as Nintendo goes, you’d certainly think they could use the good word of mouth. But then, their games also tend to be more consistent in quality than a lot… Read more »
Craig the Intern
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Craig the Intern

The EA bit at the beginning had me quietly freaking out because I thought after Nintendo, EA would jump on the bandwagon. And then Ubisoft, and whoever game next.

Anonymous
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Anonymous

That’s a scary thing to think about, because EA/Ubisoft doing this is vastly worse than Nintendo doing this. At least this is a slight improvement on Nintendo’s part despite it being a crappy system, because we’ve gone from Nintendo allowing zero revenue ever to Nintendo allowing some revenue some of the time. EA and Ubisoft doing it would mean they’re making things worse, going from youtubers getting all the revenue all the time for their games…to some revenue some of the time.

Mick P.
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I am kind of with Phil Fish on this one. Ads on Youtube are horrible. With ad-blockers the site can be made usable, but the “monetized” videos are unwatchable unless you are on a desktop and can strategically position a calculator app or something over the bottom-left corner… I only run into this kind of problem when David Bowie releases new music videos or something like that. I can’t imagine how kids today watch music videos if they constantly have doo-dads popping up in the corner. Last time I check music videos are art! That’s disgraceful. As long as people… Read more »
Craig
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Craig "The Raccoon"
Am I the only one who watches the Ad’s …? I think some people add so much to a play through of a game. Some people can take the story and make whole new adventure with commentary. Some people make me laugh and smile, some come up with their own story. It is a strange to watch people take an existing idea and make it all their own. I respect that and the only way I can pay them for their time, is to watch the Ad. I don’t have deep pockets but I do enjoy the entertainment. Nothing against… Read more »
Mick P.
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If you don’t install adblock, flashblock, and something to freeze GIFs with immediately the Internet is pretty much broken. The only kind of ads I see on Youtube ever popup in the bottom-left corner. These are always on commercial channels owned by conglomerates. Those ads are the worst kind because they are like animated graffiti. I generally close the page when one pops up unless its something I really have to see like (again) David Bowie coming out of semi-retirement. If you are not a huge titan of industry then use Patreon. Donations aren’t directly tied to copyrights, so it… Read more »
BAH!
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BAH!
What’s this? A person ranting against something relatively innocuous- demanding that not only is his way the best, but all other ways must be immediately abandoned? And even more, summarily denouncing people who don’t agree with him? I have never seen that on the internet. Sarcasm aside, you really should take a close look at how things *actually* work, rather than how you *want* them to work. I love Patreon and what it’s accomplishing, but it is not the groundwork for some kind of sustainable economy. You think it is because you (apparently) believe that good/interesting/original content will always be… Read more »
Mick P.
Guest

What I actually said is if people want to weaponize their Youtube channels then Nintendo should get a cut of that. That’s the way the big boys play. You want to play their game then get ready to pay.

If you don’t want to play their game, there are alternatives. Jim used the alternative, and he is better for it. I also make it clear that if Nintendo wants to shut down non-commercial channels that’s a problem that should be denounced.

BAH!
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BAH!
“Weaponize?” Ok, maybe you don’t understand how making money off YouTube works. Various companies pay to put ads before videos. The content creators agree to let the ads onto the stuff and they get a small cut. If the content is unpopular, it makes no money. If it is popular, it makes money. And rest assured, it needs to be quite popular for that to happen. Nowhere in this process in Nintendo involved (unless the ads are for a Nintendo product, obviously). The video could have been about literally anything, and the ads would still be there making the creator… Read more »
Mick P.
Guest

Okay, then if you don’t want to share the money you either A) make your own game to play, or B) play a game that you have permission to play. Reviewers/critics in the US can cite fair use, which allows for short clips. Parody claims can allow for longer clips, but Let’s Play and their ilk aren’t parody.

BAH!
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BAH!
That’s absolutely true, and those were the choices that Nintendo presented to every YouTube content creator- not just Let’s Play-ers. It wasn’t a good choice, but it was very clear where Nintendo stood on the issue. Also, I would submit that even Let’s Plays and similar things may still fall under the “transformative work” rule. As I stated elsewhere, the actual legality of this issue has yet to be defined. The best we can go off of is YouTube’s policies. But legality and site policy isn’t the problem. I will willingly proclaim Nintendo’s right to stop others from making money… Read more »
Mick P.
Guest
^I’m aware of the issues here. I am very much not a fan of copyright as a concept, but it exists, so that’s life. My point and reason for posting originally is to say that I think Jim is out on a limb this time. Nintendo’s position is right and should be the default one, and therefore Jim has no grounds on which to criticize it. I think it’s pretty generous of Nintendo to not take down non-commercial videos. And if they do that maybe it would be worth raising a stink over. Unless the world switches over to a… Read more »
Mick P.
Guest

PS: Just ’cause you transform something doesn’t mean you become the sole originator of it. It would be unethical to not give Nintendo a cut. If it has lawyers and its willing to push the issue then it deserves its cut.

BAH!
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BAH!
1. Nintendo has no right by law to attack the videos themselves. The law can be bent and abused, which is something Jim himself has had to deal with. Just because you have lawers does not mean you deserve anything. 2. This is not about Nintendo “getting a cut”. It’s the exact opposite. Nintendo is still claiming the revenue, but they’re allowing the creator to have some, too. The result is the same, but the attitude behind it is not. Nintendo is purposefully disrespecting fans by doing this- worse than when they were claiming 100%, I feel. 3. You need… Read more »
carg0
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carg0

hey, Jim… this whole deal w/Nintendo… *takes off glasses*… it’s not your fault = (

https://www.youtube.com/watch?v=GtkST5-ZFHw

Merore
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Merore

Jim, I was about to fight you….until I realized you were calling Darkest Dungeon “the shit” instead of just “shit”. Carry on, carry on.

Anonymous
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Anonymous
Honestly Jim I gotta say that videos like these are your worst, when you let your anger and feelings get in the way of actually analyzing and properly criticizing the situation with your “Nintendo is EA” and condescending language. If you’d just calm the hell down and be a bit less sensational you could make an informative video that explains why this is a bad move by Nintendo, what should be done, maybe add in proper context for your arguments (the way you talk, you’d think Nintendo did let youtubers have 100% revenue before and now cut it down to… Read more »
carg0
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carg0

lol, if anyone needs to “calm the hell down and be a bit less sensational”, it’s you, chief. i suggest u lower the dosage of whatever ur on & perhaps try not taking what he’s saying so personally?

that’s great that u don’t agree w/him (hurray for opinions!) but the crying & spitting in ur little diatribe doesn’t help anyone.

Anonymous
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Anonymous

Did you even read what I said. My tone is entirely neutral. Please try not to project, you’re the only one injecting any anger or emotions into this.

Anonymous
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Anonymous

Also, if you want to be taken seriously you should use actual words and not ‘u’ and ‘ur,’ you sound like a bloody 12 year old youtube commenter, which would explain why you responded to me with about as much maturity and incorrectness as one.

carg0
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carg0

yea, no, ur clearly not an overreacting, petulant child who doesn’t need to “calm the hell down and be a bit less sensational”. my, my whatever was i thinking… lol.

Anonymous
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Anonymous

Don’t you have youtube comments threads to spam?

BAH!
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BAH!
Jim actually did allude to the fact that Nintendo was claiming 100% of all revenue before this at 2:20. His point was that Nintendo is trying to spin this as a positive and beneficial thing (which I guess it technically is, in context?), when it’s just them being slightly less of a dick. And he’s angry because he’s always angry, but also because this behavior- be it by Nintendo or anyone else- is completely uncalled for. Plenty of publishers give YouTube creators complete freedom with their respective products, and the result is generally beneficial to both parties. But Nintendo is… Read more »
Anonymous
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Anonymous
I understand all the reason and generally agree, it’s just that I feel that the vitriol and rage being thrown around is disproportionate even for Jim. Even if it’s still shitty policy, a step made to be a bit less shitty is a change in the positive direction and while I know it’s not something to be praised I don’t think a slight improvement it worthy of such anger. “people (like yourself) would try to defend this decision if they knew it was Nintendo” No, don’t try that on me. I’m completely open with the fact that Nintendo makes plenty… Read more »
BAH!
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BAH!
If there aren’t many nice things you can say about NoA, then why are you defending this? This is not a good thing in any light. This is not even similar to EA’s release of Sims4- where the game itself was terribly gutted of content, and EA’s been releasing more and more for free. That, at least, shows that EA understands what the right thing to do is. Here? Nintendo is clearly doing this as a sort of “peace offering”, while still refusing to acknowledge that content creators deserve that revenue. You may be right that the anger and general… Read more »
Nigel
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Nigel

I saw his video and he mainly states that if EA did this people would lose their minds but Nintendo almost gets a free pass. Also from a business perspective, the creators program has no logic to it. Nintendo has an opportunity to cut down on advertising expenditures and milk this for all its worth.

Rafael
Guest

Well I won’t be subbing my channel to Nintendo, that’s for damn sure.

Mario's Ghost
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Mario's Ghost

Fucking deplorable. I’m voting with my wallet by taking the Amiibos off my shopping list and buying Wii U games second-hand from now on.

Powermad80
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Powermad80

You’ll be back, just like all the rest.

Butz
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Butz

If you’ve already bought Amiibos then it’s too late. You’ll never kick the addiction.

ZippyDSMlee
Guest
What I posted on game politics, Why not I dunno try and make a middle platform for reviews/fan projects, ect based around some sort of general license setup and set a variable rate of revenue sharing of 5-60%. That why you can gain revenue from DVD, ect sales of review/criticisms and such. Further this program by creating an archive of sound, video, play video,( potentially models and other assets) , ect for members to use under said license? (60% being fan projects/games tho I think 30% would provide all you can reap from it without people scoffing at IP laws.)… Read more »
Powermad80
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Powermad80

The EA joke was pretty stupid honestly, pretty offensive comparison although I suppose it served the point.

Yes, we all know Nintendo doesn’t know shit about how to market or operate online, but this is at least a step in the right direction, although a step made by a drunk dog onto a recently frozen lake, but at least it’s gone from people making 0% revenue off Nintendo videos to 70%. After getting bad feedback they might decide to actually give 100%.

Nobody's Fanboy
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Nobody's Fanboy
For all the love I have for Nintendo for not falling into several of the traps that have changed gaming for the worse…preorder culture, DLC culture, the “shit it out and patch it later” mentality, et al…I’m not even going to pretend this is defensible. When it comes to the internet, Nintendo reminds me of an 80-year-old who bought into the “Y2K means any machine with a computer in it is going to become a murderbot” crap…scared, confused, lost, and don’t see the point of it. This is…beyond ridiculous. Reminds me of my last landlord, really, with the level of… Read more »
TheMagicLemur
Guest

That EA bit legitimately got me. Well-played, sir.

This is really gross. I love what Nintendo is doing as far as making games for their games consoles to play games on, but they seem almost determined to shit where they eat with their implementation of artificial scarcity and draconian media policies.

Marty
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Marty

I love your outrage, Jim. Don’t ever change, if only for the good of all of us (except the ones who are dead).

Sir Chungus
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Sir Chungus

Who cares. Nintendo can do what they want and it’s only hurting themselves.

RaylaxKai
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RaylaxKai

Well, I guess there’s nothing left to do but continue watching the same Youtubers I currently watch who didn’t or will no longer be covering Nintendo games, and the same Youtubers I currently watch who won’t give a fuck and continue to cover Nintendo games outside the program.

It’s kinda sad. Just last year, Nintendo seemed to be courting popular public opinion so well. This year, it seems like the only time we ever hear from them, it’s the loud bang of them shooting off their other foot.

Powermad80
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Powermad80

It’s only a month into the year though, and this is like the only thing.

Neurasthenya
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Neurasthenya
I was laughing hard during the “EA” bit. That was genius Mr. Sterling! 😀 Also, the last bit of this video was marvellous (well, the whole video was). Honest question: The Japan games marketing, how is it today? I ask that because I can’t identify the Publishers and Devs that I used to praise anymore, sometimes they do good things, but compared to the “bad things” it comes to me as “too simple” or “not worth” because of the cost. And I’ve read sometime ago about the mobile market and arcades and how they still a huge thing, and that… Read more »
ShuiGor
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ShuiGor

I’m reminded of what Reggie Fils-Aime said during the E3 2011 Nintendo Conference regarding the Wii U:

“It’s a system we will all enjoy together, but also one that’s tailor-made for you.”

I’m inclined to believe this is what Nintendo wanted to say since:

“It’s a system we will all enjoy together, but also one that’s tailor-made for you….according to us, because you don’t know jack what you really want.”

Slicey
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Slicey
Nintendo just wants to control their IPs. Most other major media types do the exact same. YouTube May help gain exposure for some games but at what cost? (Gameplay/story spoilers revealed, improper conduct unbecoming of the company) I do like to watch Easter eggs, parodies and reviews of games but there’s been a flood of shitty uncreative user created content plaguing the net. At least most large game journalists have some sort of integrity and a standard their held to, while most YouTubers rely on click bait to up their traffic. Nintendo more than any other company gets feedback from… Read more »
TheMagicLemur
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DEFEND YOUR CORPORATE OVERLORDS

Slicey
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Slicey
Nintendo is just defending themselves, which is what I pointed out. They want to protect how their IP is used. Plenty of incredible artists in other forms of media don’t allow their content to be used by joe public for personal profit because they can’t control who uses it. Everyone is under the same tree and the artist may not agree with someones personal views on any number of subjects and they don’t want their ip to be affiliated or help someone benefit that cause. We know Nintendo holds their family oriented properties in well justified high regards. Implementing this… Read more »
BAH!
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BAH!

If true, what you’re saying is utterly ironic because there’s a YouTube app for the Wii U and 3DS.

CaitSeith
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CaitSeith

Didn’t they try to pull out something like this a year or two ago?

Erik crossley
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Erik crossley

Bad Nintendo! *Thwak* No biscuit!

BAH!
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BAH!
I admit I was confused at first. That sure was a trick you pulled, Jimmy-Jimmy! 1. This is utterly inexcusable. I really had high hopes for Nintendo after I saw Mario Kart 8’s YouTube integration. I thought “Hey, maybe they’re finally ‘getting it’! Maybe Nintendo is beginning to understand the massive marketing potential of the consumers themselves.” Nope. Not even a little. Best case scenario is that this program sees so little acceptance that Nintendo is forced to reconsider what they’re doing. That may not lead to something better, but at least they’ll learn SOME kind of lesson. 2. I… Read more »
Craig
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Craig "The Raccoon "

#FREEYOSHI !!!!for da kids

Craig
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Craig "The Raccoon "
Some where deep inside, people love something from Nintendo. Be it Mario and his universe ,or Zelda and his adventures. Too many great series to mention. I never knew they all lived on a imprisoned planet and they had Ambio Overlords. I received a letter from Yoshi written on what looks to be 8 bit toilet paper ” Please play my game and stream it, I need some money on the books up in here. This prison life is so hard. If you don’t , know the Amibo’s in cell block C will make me their bitch? That villager guy… Read more »
BAH!
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BAH!

I want some of whatever you’re smoking.

Adam Ross
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Adam Ross

Got 3/4 of the way through this video and stopped watching.

5/10.

BAH!
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BAH!

A little butt-hurt, are we? Do you need a tissue to dry your tears?

ShuiGor
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ShuiGor

Good….good….let the hate flow through you….

Greg
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Greg

You don’t think this is a kind of goofy thing to be holding a grudge over?

TheMagicLemur
Guest

Bwaaaahahaha

ElevenArrows
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ElevenArrows

Oh, what a public humiliation. Now Jim is sitting in his room shitting his pants, shedding tears over your acceptance. Put a little more effort next time, please.

Fears
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Fears

Three quarters of the way through? On a 7:24 video, that means they reached 5:33 (which is exactly 3/4 of the way through). That marks the point at which the video transitions from footage of Darkest Dungeon to Jim’s beautiful visage.

Clearly, this means Adam is upset about the lack of more Darkest Dungeon footage. I agree. 5/10 until we get more DD footage in every video.

The Spearman
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The Spearman

It’s ok. I only watch him because I have nothing better to do anyway. Well worth a day 1 purchase.

Warwick
Guest

Haha this cracks me up. I got a quarter of the way through and started skipping forwards. The end is worth watching because Jim is exactly right about the 9-5 job and “real work” mentality. If your goal is to make money then you’re going to do whatever you can, and with the least amount of effort the better.

Austin_SJ
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Austin_SJ

I know what you mean. I just read IGN’s review of Raven’s Cry, and because of of a bug that crashed the game every time the reviwer tried to get past, he hadn’t finished the game when he get it a review score. Disgusting, everyone knows you cannot tell what something is like without finishing 100%.
That’s why I eat every piece of shit I see, in case the last mouthful tastes of heaven.

Ethan Godfrey
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Ethan Godfrey

I’m a life long Nintendo fan. I have had a great deal of formative experiences playing Nintendo games.
I even defended Metroid Other M. This though… This is rediculous. This is something I almost didn’t believe when he said EA was doing it!

I can get my Pokemon games second hand. I don’t need anything else Nintendo is making.
I’m done with this company.

BAH!
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BAH!

Their YouTube shenanigans won’t stop me from buying their products because I see the two as largely unrelated. It WILL, however, likely stop me from featuring their games on the Let’s Play channel I’ve been planning on creating. And it will almost definitely do the same for people who are already making videos. But the ironic thing is, this won’t hurt YouTubers nearly as much as it’s going to hurt Nintendo because they’re completely alienating their biggest marketing asset: word of mouth.

Does this make Nintendo evil? No. Does this make them stupid? Absolutely.

Bilateralrope
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Bilateralrope

But they are related. This smells like a move thought up by their marketing department, as a way to control the message people are sending. The only way to send a message to a company that you don’t like what part of the company is doing is to stop buying, and using, their stuff.

If you keep buying a companies products, they will take your purchase as saying that you don’t really care about whatever you are complaining about.

J.E. Keep
Guest

If I didn’t buy products based on my dislike of their marketing I’d buy nothing. Gotta pick and choose my battles, and I think this colossaly stupid move will take a bite out of their sales whether we consciously boycott or not.

Powermad80
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Powermad80

Nintendo’s marketing department is the most idiotic and clueless in the entire world, this is a well documented fact.

I’m not obnoxiously self-righteous enough to stop playing and using very fun things because I don’t agree with something that affects the big picture so little, though.

BAH!
Guest
BAH!
“If you keep buying a companies products, they will take your purchase as saying that you don’t really care about whatever you are complaining about.” This is absolutely true, but- as with so many things- context is key. If any given Nintendo product was known for having sub-par production values and terrible QA, then yes, it would absolutely be off-message to continue buying that particular product. However, that has nothing to do with how the product is marketed and advertised. Purposefully not buying a product because the marketing is bad will have no effect on their future behavior simply because… Read more »