The Jimquisition: Star Wars Battlefront Made Me Realize I’m A Cynical Prick

I watched the Star Wars Battlefront trailer like everybody else, and my not-so-excited reaction to it made me realize just how jaded and skeptical I’ve truly become. I mean, I’ve always known that, but this made me face up to it.

It’s not a nice way to be, and I’d love to hop on the hype train time and again. Will I accept any responsibility for being such a Doubting Thomas though? HELL NO!

ElektroDragon
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ElektroDragon

You’re not a cynical prick. EA are the cynical pricks. No singleplayer?! Why the hell couldn’t they have just rebooted the last last gen Battlefront games?

Goat Stealer
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Goat Stealer

I think we’re forgetting one important thing that adds the icing to this dog shit and arsenic cake, that being that the Battlefronts that we know and love were produced by Pandemic, the very same Pandemic that EA consumed and ultimately destroyed like the Unicron that it is, and now it’s going to take something that helped make Pandemic’s name and run it into the ground for a quick buck. It’s the equivalent of murderer desecrating the grave of one of his victims so he can fuck the corpse. I think now I truly understand how Jim felt when he… Read more »

Chris
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I agree with your criticisms. There’s something even more insidious, more horrible about these types of trailers to me. There were some recent Playstation ads that also did it – these flippant, “everyman” “gamers” depicted in the ads who are in the game, in real life, like it’s virtual reality. The actors always have this strange “I’m having such a blast right now” vibe mixed with a “this is ok I guess just another day in the life of a cool dude like me” vibe. Depicting a game as some kind of virtual reality experience for the everyman just shows… Read more »

ldub
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ldub

Cynicism is a learned behavior.

kimiyoribaka
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kimiyoribaka

Was there ever a time when game companies actually did have good ads for their games? I feel like they went from the stupid but hilariously irrelevant attempts to be cool in the 90’s to having bizarre analogies in the 2000’s and then eventually to just pre-rendered failures as movie trailers in the modern age. Looking back, they’ve really always just been trying to imitate commercials for other products.

James
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James

I’m the same. My trust has been completely destroyed in the AAA market. I want to fucking love the fact that we have a new Star Wars Battlefront, the original two were some of my favourite games of the sixth generation. I really want to get excited for it. I really, really do… but I can’t. I just don’t trust EA. And it’s the same with any AAA publisher. They have all destroyed any excitement I could have possibly had in their products. There was a time when I would get excited for this, but that time passed long ago.… Read more »

Enuo
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Enuo

I had the exact same reaction to the trailer.
Although, I cant help but realize that I approached the CG trailer for Bloodborne last year with unabashed optimism.

Wilhelm
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Wilhelm

There is actually a petition going on to change all the things that the new battlefront won’t have
https://www.change.org/p/electronic-arts-confirm-star-wars-battlefront-material

GodEmperorofDune
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GodEmperorofDune

Good to see I’m not the only one thinking these thoughts. Sad to see so many people eat this trailer up though. I guess that is who this trailer is for, Star Wars fans unfamiliar with EA’s horrible track record.

syn
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syn

I think you are conflating the absolutely shitty behavior of EA and most of the AAA industry, *which is absolutely vile, and I share your vitriol towards it) with what is, in all honesty, a publicity spot. You say “doctored” as if images from a videogame should only be presented as a screencap, with HUD on, maybe a hitch in the framerate, etcetera. I would argue that what we actually need is a disclaimer of some sorts, when the images are not representative of the final product, and meant for publicity purposes. The witcher II boat assasination trailer was a… Read more »

Ben
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Ben

Well, whatever Jim’s allergy might be, I think we can rest relatively assured that it’s not latex. Yahtzee had that chart at one point illustrating that cynics could be pleasantly surprised when a game turned out to be good, but optimists would get crushed when they were not. Regrettably, that’s only become more true. The agony of the modern video game market, especially in AAA, is that doctored footage, bullshots, and DLC that’s conceived well before the game is even on the market all contribute to a sense that the creators know what we’d *like* the final product to look… Read more »

Dave Dogge
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Dave Dogge

In all fairness you don’t really need to plead for forgiveness for having a negative outlook on this world of product smoke and mirrors. I was a sucker who pre-ordered it for PS4 .. I’m a big Battlefield fan, I have been for years … but an in-game pre-order Han Solo blaster…..? ….. Hhhmmmmmmmmmmm

Archmike
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Archmike

Yeah don’t worry about it mate. My first thought on seeing that trailer was “Yeah very pretty but where’s the gameplay?”

Maybe it’s cos we’re in our 30’s? :'(

Bloody Murder
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Bloody Murder

If you want to be cheerful Jimbo, Postal 2 just got DLC. Yeah, a twelve year old game running on Unreal engine 2 has received DLC in the form of Paradise Lost. And it’s actually good (well if you enjoyed Postal 2 anyway) and selling so well that it’s on Steam’s top seller list. The Postal 2 base game is also on sale for One dollar American too which I find adorable. For all the cynicism the “AAA” industry(which honestly wouldn’t get more than a C if we were to actually grade them), the indie scene seems to be beating… Read more »

Alsojim
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Alsojim

What’s not to like about a Starwars themed Battlefield mod?
I guess we’re gonna find out.

BAH!
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BAH!

A friend of mine told me how impressed he was with the trailer before I had seen it, and my reaction to his amazement was pure, soul-crushing cynicism fueled only by past experience. And I’m perfectly OK with that. Frankly, I think consumers need to be more cynical and skeptical about the game industry as a whole. We’ve exactly what lengths publishers will to to guarantee good launch-day sales, and we already know “blatantly lying to the consumer” is their go-to option. So what, exactly, do we lose by telling EA, Ubisoft, Activision, and the rest to fuck off until… Read more »

Summ
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Summ

Hmmm, I can understand you. But what does it say about me that I didn’t even watch the Trailer because I assumed that anythiung showed at this stage can’t be anything but fake?
And btw the DLC bullshit is why I buy every Bioware game after Dragon Age: Origins at least a year after release because I know I want it but I don’t want my previous playthroughts coloured with the disappointment at not haveing the completed product……

Ven
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How can we as consumer not be cynical, with EAS, Ubisofts , pre order bonus, online pass, season pass, online always on DRM, DLC on disc, relase date delayed and delayed, 60 € for the same series of games, every years, and so on and so on, but yet people seams to praise this by making the next AAA title the biggest seller as soon as it comes out, no matter the system you plan on. I wonder if people actually learn anything in all this years, or just eat and eat it is feed to them by the Industry.… Read more »

Craig
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Craig

I think we can forgive your cynicism, Jim. I felt much the same way when I saw the trailer as well.

Alex V
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Alex V

The Battlefront 3 was a crappy trailer even if it didn’t spark our cynical side. Regardless, this is the cost of AAA’s careless and continuous abuse of it’s customers, and I, for one, wish to purge this cancer before everything’s completely lost.

SilentPony
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SilentPony

I wonder if after Battlefronts fails miserably, because we all know it will, EA will shut down DICE?
Seems likely to me.

Brent
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Brent

Honestly, Jim, I actually had the exact same two thoughts when I saw the new trailer for Star Wars: Battlefront. I rolled my eyes at yet ANOTHER supposed reveal trailer not showing any actual, undoctored gameplay, and the second I heard that there was no space combat, nor a single-player campaign, I immediately suspected that EA was pulling an Evolve, and primarily exploiting the game as a vector to sell scads of multiplayer DLC. Hopefully that’s not the case, but honestly, that’s what its announcement really felt like. I work as a games journalist myself, for a small Canadian site,… Read more »

ShuiGor
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ShuiGor

Thanks for another spot-on video, Jim.

I do have to question, Jim: is there any developer and/or publisher you AREN’T cynical about?

Champagne of error
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Champagne of error

Hmm, but are you cynical enough? The games industry is dominated by shit-eating liars cynically exploiting children of all ages. . . But the practice isn’t limited to the big AAA boys.

The only solution is regulation and consumer protection through legislation, because the companies will clearly continue with their bullshit and the idiot consumer sheep will continue pre-ordering so they can get the game and the lame platinum trophies/achievements “first”, before all their “friends” do. We’re talking about children, and not too smart children at that.

Gunslap
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Unfortunately Jim I think your cynicism is completely justified. There’s a reason I’ve been buying more independent games lately – I don’t like being lied to, nickeled and dimed, or otherwise treated like shit. If the smaller studios are the only ones who get that then that’s where my business will go.

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