What’s Nintendo’s Fucking Problem?

The NES Classic is getting killed off… and Nintendo won’t say why.

I can’t say I’m surprised to learn Nintendo abruptly discontinued the ridiculously popular NES Classic while it was still a hot-ticket item. By now, none of us should feel even the slightest threat of shock when Nintendo does something incomprehensible to anybody outside of Nintendo.

Nevertheless, I remain intensely curious about the company’s love of obstructing customers when they want to give it money. While other publishers do their utmost to make it insidiously easy to fork over more cash, Nintendo occasionally pulls moves that have zero visible benefit.

So yes, Nintendo suddenly revealed that the NES Classic Edition – its popular and ludicrously understocked throwback system – would discontinue despite sales of over 1.5 million and a struggle to satisfy customer demand that continues to this day. Many people still want and can’t find this thing, yet the company behind it thought now was the time to axe the sucker.

“Throughout April, NOA territories will receive the last shipments of Nintendo Entertainment System: NES Classic Edition systems for this year,” the company told IGN. “We encourage anyone interested in obtaining this system to check with retail outlets regarding availability. We understand that it has been difficult for many consumers to find a system, and for that we apologize. We have paid close attention to consumer feedback, and we greatly appreciate the incredible level of consumer interest and support for this product.”

It’s a bit of a “fuck you” as far as statements go. To actively acknowledge the difficulty your customers have had while glibly announcing your lack of interest in alleviating said difficulty comes off almost sarcastically, like the whole existence of the NES Classic in America is some sort of joke at the expense of the company’s audience.

We have of course talked about Nintendo’s infamous inability to supply according to demand. While it was especially bad with the Classic, the more recent release of the Nintendo Switch saw canceled preorders and even a drought of Pro Controllers, all of which only helped scalpers on eBay make a profit for themselves as they jacked up the costs beyond Nintendo’s already dodgy pricing.

Indeed, scalpers seem to be the ones who benefit most from anything Nintendo makes. Be they NES Classics, Pro Controllers, or amiibo, the company’s failure to supply has reaped dividends for those quick and shameless enough to snap up the goods and flip them for a tidy profit.

While some call it a conspiracy theory, I still believe Nintendo does this on purpose to drum up anticipation and boast of sellout successes in the same manner as toy manufacturers. The numbers in which these items are shipped are too pathetically small to make sense otherwise.

Nevertheless, I’m at a loss to come up with a thread of logic governing the Classic’s discontinuation.

The best theory floating around is that Nintendo of America doesn’t want to slow the momentum of the Switch, which has recently become a record breaking success for the company.

It would have maybe made sense if the Switch hadn’t broken records while the NES Classic was still a thing. Instead, it looks like Nintendo had two successful pieces of hardware on the market and arbitrarily decided to kill one of them.

You can be sure that, despite appearances, the decision is not arbitrary. There is a reason buried somewhere in the mangled collective brain of Nintendo’s upper management. What it is, I haven’t got a fucking clue, but I’d really like to know.

There’s an old memetic joke that Nintendo hates money, and while it is just a joke, sometimes you look at the company’s behavior and wonder. This is, after all, a company that not only refuses to localize certain games, but will actively fight attempts to import said games. This is a clear case of Nintendo going out of its way to stop items being sold, items it may never have any intention of bringing to a particularly territory.

One of the most famous examples of this was Animal Crossing. It took two fucking years for the original game to make it to Europe after it had already hit North America, and Nintendo was determined to do everything in its power to stop Europeans buying it, cracking down on importers who tried to sell the thing.

Nintendo is a company that lets you know when your money is quite literally not good enough.

Still, at least Nintendo eventually decided the whole world was allowed to have Animal Crossing. Other games haven’t been so lucky, or needed massive exterior pressure to get a chance.

Captain Rainbow‘s time has almost certainly passed outside of Japan, and do you remember how hard people fought to get Xenoblade released out here? That game Nintendo of America only published in a limited run after a massive fan campaign? The game that ended up so beloved it got not only a sequel, but a 3DS port and an all-new Switch game that Nintendo of America proudly presented?

If Nintendo doesn’t hate money, it certainly seems to have a blind spot for the stuff.

You’ll notice this article offers no solutions, no insights, not much else but a bit of venting. That’s really all I’ve got for you, if I’m quite honest. I just need to continue sharing my sustained state of gobsmacked confusion when it comes to this corporation and the things it does.

I just want to know what Nintendo’s fucking problem is.

  • IconDevco

    ass

  • Scott Nowell

    I have to believe that the only reason that Nintendo is doing this is because of the fact that the NES Classic has proved so easy to hack and put loads of NES game roms onto, and that they don’t want to sell something that can get people these games for free when they’d rather they buy them again on the Nintendo Switch’s E-Shop.

    • I can see that being a possibility, but even then – everything they make turns out to be ridiculously easy to hack, and if they didn’t predict it’d happen with the NES Classic, they’re stupider than I thought.

      • Appretaur

        Hmm, well even if it wasn’t hacked, I could see Nintendo having discontinued it at this point anyway; what I think is that, if everyone in Nintendo’s consumer base owned an NES Classic and thus the 30 games on it, that would mean that no one would want to re-buy any of those particular 30 games on the Switch’s virtual console, which is where Nintendo would want to try selling them individually for price-gouged prices. And unlike digital VC files, it also costs Nintendo to manufacture all of those pieces of hardware holding a collection of those files.

        When you said in your JQ that Nintendo originally under-manufactured the NES Classic to drive up scarcity-based desire like a toymaker, the end goal of that may not have been to drive up desire for the NES Classic *itself* like you first assumed, but instead for the games on it in terms of them being on the Switch at a later date – the Switch being the system that Nintendo is really banking on and would therefore want people to buy VC games on.

      • Nicolaus Camp

        Buy an NES Classic and you can hack it, buy a 3DS and you can’t unless it’s running on older firmware. It’s much more of a hassle to get a console that connects to the internet and could potentially ban you from their internet services, than to do the same with a console that is “offline only”. There’s no real risk or consequence when dealing with the NES Classic.
        I think it will be back, in a much more secure form, in the future.
        I mean, look at Pokémon Sun/Moon, where Nintendo banned players permanently from using the online services when they used exploits. That could never happen with the NES…

        • EvolutionKills

          Much more secure?

          In a world where my toaster can run DOOM?

          They’re NES roms, not nuclear launch codes. How much more security do decades old games need? How would that actually deter people from cracking it? The only way to win that game is never to play it, to simply have never made the NES Classic. For the people who were inevitably going to do this, Nintendo just supplied them with a awesome form factor, okay controllers, and a unified front end.

    • Anthony Montoya

      yea i think you hit the nail on the head, Nintendo hates “pirates” so much that seeing people cracking the NES classic and putting games that they could have bought on the e-shop on there just makes them take it off what few shelves it was on to “stick it” to the hackers.

    • TheMagicLemur

      That’s a pretty good point.

    • Benj

      The Switch is relatively easy to hack as well isn’t it?

    • Daniel Jensen

      People have found programs to run NES ROMS on for ages. They don’t need a NES Classic.

    • Can’t people just run roms on a computer?

  • MG_Salad

    They’re swapping production over to TV’s that look like apples.

    • MechaSlinky

      I like putting sliced TV apples in my Metal Gear Salad…

      That doesn’t make any sense and I should go to bed.

  • Andrew Christianson

    Maybe they’re prepping for Virtual Console on the Switch? All I can think of.

    • Vivi2372

      The trouble is this is Nintendo so any theory that assumes logical decision making is automatically wrong.

      • Andrew Christianson

        Silly me lol

  • Hellghaasst

    My theory is that Nintendo is a japanese revenge for Hiroshima and Nagasaki. They addicted the US population to their products and now they torment people by limiting the supply.

    • Anton

      …papa Franku, is that you?

      • Hellghaasst

        Man, I wish I was him

  • Crokoking

    My guess is that nintendo saw people hacking the NES classic and do proper emulation with all the games – and they reeeally don’t like that stuff. So the “Masters in Japan” just shut it all down

    • Nicolaus Camp

      Yeah, this. They did say that they stopped production for now, meaning it could come back in one form or another, which it probably will, but with different encryption, maybe another set of games, and who knows, maybe even an eShop. The hacking part really is the only reason I can see for for Nintendo to do this.

    • darksteel6

      Nah Nintendo’s other consoles are just as easily hackable.

      • Nicolaus Camp

        However, for say the 3DS, they can release firmware updates that prevent people from hacking them. They couldn’t really do that at all with the NES Classic since it was an offline console.

        • darksteel6

          they couldn’t do that with the Wii or Wii U though, so that excuse does not fly.

  • Anton

    “You’re just a stupid Nintendo hater!”

    – The upcoming 100 comments made by people who did not read the article.

    • SaburoDaimando

      “You’re just a stupid Nintendo Lover.”
      -Replies to the 100 comments made by people who did not read the article.

      • Miles Saintborough

        “You’re both stupid”
        -Replies to the etc etc

  • Andy

    It’s difficult to know what the hell they are doing and as a fan incredibly frustrating. I can only imagine the have reassigned the production facilities making the NES classic to making something else otherwise it makes no sense. As an accountant I’m incredibly curious as to what the logic is here…

  • promontoryID

    Some time ago, the Nintendo rep for my store location said Nintendo never intended for the NES Classic to be produced past holiday 2016, but the demand caused its continued production. However, they were not planning on making them anymore past February, so my location never received anymore, other than a couple at random.

    • That’s even worse if it’s true because it was NOT sold that way. If it had been sold as a limited edition, none of this confusion and bullshit would have happened the way it did, but Nintendo gave no public indication this was the case.

      • promontoryID

        That’s the same thing I said to him, but he got all defensive and made it seem like it was common knowledge.

        • Maybe THAT’s Nintendo’s problem. They just assume we know all the weird bullshit they’re thinking.

          • Miles Saintborough

            To go with your Jimquisition on how Nintendo sees themselves as a toy maker, I think Nintendo is treating their consumers like children. Like, they think Nintendo fans are still kids from the 80s and 90s and treat them like dummies because of it.

      • whiskytangofoxtrot

        Nintendo wants to get people into the mindset that *everything* they make is a limited edition, thus encouraging them to rush out any buy their stuff as quickly as possible instead of taking the time to evaluate whether or not the product is actually any good, because it probably won’t be if Nintendo’s making it.

  • Matthew Johnson

    I remember when the Wii & DS came out, the big meme surrounding Nintendo was “It prints money!!!”

    Given everything you said, Jim, maybe the meme should’ve been “It prints money?!?!” instead.

  • TheMagicLemur

    Honestly Nintendo’s behavior has put me off buying a Switch entirely. and indeed buying any future Nintendo products. I do not want to give this company any money.

    • Anton

      I considered getting a Switch, but then I remembered that Amiibo-linked DLC is a thing; for some reason, that specific thing gets on my nerves.

      • Artemiy

        I’ll maybe get a Switch. When it’s cheaper and the lineup is bigger and better.

        • TheMagicLemur

          Same. Also it would have to be used.

    • joehillen

      No! Don’t you see? That’s exactly what they want you to do. You’ve fallen into their trap!

  • Snorp09

    If Nintendo canned this thing dude to hacking to add roms, they’re stupid. (Remembers title) Welp. I guess it’s already proved they are stupid. But if it’s because of roms, why didn’t they just patch the OS, on the newer models.

    • dennett316

      Realistically, how many of the 1.5 million users of this console even know that a hack exists for it? How many of those have the know-how to even do it? If that’s the reason, it’s a terribly stupid one that, as you say, could be easily fixable.

      • RetroNomad

        I mean. You have a point. But a counter point to that is that I admittedly was interested because it was a toss up between this or building a retroPi….
        So if that says anything, there is a demand for it based around price, quality and emulation.

        • Snorp09

          But that poses another question. How many people actually bought the classic, for adding roms? Most people who could do that, would just buy a 5$ pi zero, and use that.

          • RetroNomad

            Oh absolutely. As I said, just a counter thought based on what I was interested in it for. Mainly the build quality v Price.

    • Snorp09

      Even then though, look at ebay. There’s a lot of modded ones. To the point that I think 50% (Or more) are modded. Mean they are forcing there market to buy some of these modded ones. Forcing them to pirate the games.

  • vonSanneck

    A misunderstanding of capitalism, while being a for profit company…
    How much does Nintendo of Japan hate the rest of the world?

    • SavingPrincess

      Not hate… apathy.

  • joehillen

    titties

  • SavingPrincess

    Hold on guys, I speak Nintendo.

    “Throughout April, NOA territories will receive the last shipments of Nintendo Entertainment System: NES Classic Edition systems for this year,” the company told IGN. “We encourage anyone interested in obtaining this system to check with retail outlets regarding availability. We understand that it has been difficult for many consumers to find a system, and for that we apologize. We have paid close attention to consumer feedback, and we greatly appreciate the incredible level of consumer interest and support for this product.”

    Jim’s take: It’s a bit of a “fuck you” as far as statements go.

    Here’s what it actually says:

    “Hey guys, Reggie/Bill here, we told Kinishima and all the heads over at NCL (that’s Nintendo of Japan) that the US territory REALLY loves this product, and we should make more and continue selling them like hotcakes; however, regrettably, per process, the heads over at NCL don’t really trust our decision making capabilities and really don’t have a true passion for the Western Market, so they’re sticking with their original plan of only making enough to frustrate this side of the ocean. We really tried, we stayed up late on several conference calls, pleaded our case, and in the end, they have decided (like they always do) to stick with their original plan despite feedback. You may remember this feeling from such events as “the quality of our online service” and “the decision to name things ‘WiiU’ and ‘New 3DS’, but in reality, what they say goes. Bill and I (Reggie) want to keep our jobs, because we like having jobs, so we have to basically do whatever they tell us. We’re really sorry for it. We ALSO want things like the Classic NES, and good online service, streamable games via a ‘Netflix’ type service, and other things that make sense in 2017, but what NCL says, goes. We appreciate how much you love this thing, (believe me, we do too) and value your continued support in Nintendo products and services. Thanks for helping us keep our jobs, and like always, we’re really, really sorry.”

    • Chris

      The real question is WHY NCL refuses to take the advice of the western branch when simple changes would give them more money. It seems to be a case of Nintendo America saying “hey, if you do this, you will get more money and satisfy customers!”
      NCL: …
      NCL: No. We’re fine thanks.

      • Artemiy

        There might be the case of “No, I’m the Head Nintendo, I’m right, and you’re obviously wrong, and don’t teach me how to business.”

        • Chris

          That actually sounds pretty plausible.

          • SavingPrincess

            It’s really not that emotional. Believe me.

          • Chris

            That sounds frustratingly willfully ignorant. NCL seems to refuse to listen to the advice of both its own customers AND company… this seems like a company that isn’t just stuck in the past, but one that has actively super-glued itself to a severely outdated way of operating.

          • SavingPrincess

            Sure, from a US perspective. Nintendo is a company with a TON of cash. They can afford to ignore other markets because of the way they structure operating costs. Nintendo, even though there’s a “Nintendo of America/Europe” is a Japanese company. Everything is decided at NCL. Everything. NOA/NOE are distribution channels first and foremost.

          • Chris

            More from a Global market perspective. If a US or European
            company of this size that had a market outside of its own country but was refusing to listen to the customers in those markets, I would state the same criticisms. In fact, some of it does overlap with criticisms of large US companies. For instance, companies like Disney, Nickelodeon and Cartoon Network making acquiring their shows by legal means incredibly difficult despite the fact that fans would want to access them.

          • SavingPrincess

            Nintendo is a Japanese company, with distribution channels in the US and Europe. That’s how they’ve always operated. Nintendo does what Nintendo feels makes sense for Nintendo. They look at this with a very inward (and ultimately, for all intents and purposes) successful perspective.

            Could they be MORE successful outside of Japan? Sure… is that their goal? … eh.

            People not being able to understand why that ISN’T their goal is what creates the confusion. They aren’t TRYING to maximize profit in the US/Europe. It’s just another territory to them.

            Imagine you have a store. You make all your decisions based on that store. You become successful and that store becomes super popular. Now, people in another city say “We want what your store sells!” so you’re like “GREAT!” OKAY!” and you open a store there, and you put someone in charge to run that store, sell your product, etc. Then this happens again somewhere else, so now you have three stores, but two of those stores just do whatever you say. Then the managers of one of the stores go “Hey, based on our customers, we think you should do ___.”

            You aren’t really focused on THOSE stores… those are just stores you opened and had other people run to sell your product because they asked. You have your own store to run. YOUR store. You know your customers, and those other stores? They’ll just buy whatever you make for your store should you choose to ship it to them.

            An American would be like “BUT MONEY!!!!” but that’s not how NCL acts. They’re focused on their store. All their energy is being used up by focusing on what their customers want. Americans and Europeans are not “their customers.” They’re just “also people who buy the product we sell to our customers at OUR store.”

          • Andrew Christianson

            So what you’re saying is, risk losing the market the new stores are in, because you have no understanding of it. Ok.

          • SavingPrincess

            You’re misunderstanding “risk”

            Western markets are basically “bonus rounds” to NCL. If those markets become not-profitable, they just pull out and focus on Japan exclusively.

            This is a gross-oversimplification, but basically, going back to the previous analogy, If those other stores become a hassle/not profitable, you just close them. That’s how NCL looks at NOA/NOE.

          • darksteel6

            That’s assuming that Japan is always profitable for Nintendo though, it won’t always be the case necessarily.

          • SavingPrincess

            Nothing is 100% certain all the time, but I’m just explaining how they view the situation. Whether you think that’s “good or bad” is your thing.

          • Andrew Christianson

            I understand this perfectly. I’m not a brain-dead child. I know perfectly well they don’t care. I’m saying long term, they risk LOSING said “bonus rounds” by not paying attention to it.

            Just because they don’t care doesn’t make it any less bizarre or asinine.

          • darksteel6

            Nintendo are still fucking idiots.

          • Anton

            Japan in a nutshell.

        • SavingPrincess

          It’s not even that emotional. NCL treats NOA/NOE like a distribution channel. Why would you take product advice from the people who put things in boxes and put them on trucks?

  • TheGZeus

    Nintendo treats all of the world like it’s Japan. In Japan limited edition things are treated as special and somehow more valuable and often things that wouldn’t sell otherwise we’ll sell if they are limited edition.
    I find this incredibly silly and closed-minded for them to treat every region this way

  • BaleonRosen

    I still throw cash at Nintendo but I swear these guys are fuckin allergic to it at this point.

    Are my beer soaked, undervalued Aussie dollars not good enough for you Nintendo?

  • WarRaiders

    I wonder if they have another system, or another device on the way.

    • Anthony Montoya

      SNES Classic?

  • Ehh, who gives a fuck about Nintendo at this point? Why give them attention when they keep pulling bullshit stunts like this?

  • KHarker

    Can only imagine this is backlash for emulation on the classic. Somewhere in a dark room full of posters of our favourite, dead franchises, the “Nintendo Masters” got disgusted when news came out that emulation is a thing that actually exists and decided to shut it down at their own expense.

  • Jimmy Donnellan

    They’re going to release the NES Classic 2: Classicer Edition. Don’t worry.

  • Dan Century

    Because they know that emulators provide the best experience.

  • jhm0jjm

    You should do a bit of research on Japanese culture / Japanese corporate culture. i bet there is a specific Japanese word which describes their behaviour. It is obviously rational in its own way or they wouldn’t still exist as a company

    • Anton

      If it’s the same culture Konami uses, it can fuck right off.

      • jhm0jjm

        when i was a kid i used to know this Japanese family. they had a Super Famicom which I used to play on at their house, this being about 18 months before the SNES was released in the UK. it was great.

    • Miles Saintborough

      Jim already covered that bit I believe. Limited prints/runs of anything is seen as totally normal over there while it’s widely hated everywhere else.

    • YoDude

      Another reason to hate Japan’s weird ass cultural norms.

  • Mewshuji

    I’ve seen a few people suggest Nintendo somehow lost the rights to one of the games included on the Classic so now they have to remove it… Nintendo being Nintendo they aren’t just swapping out the ROM for one they own, but flat out discontinuing the product. I expect an “upgraded” version with more titles including whatever offending game being replaced to be released down the line for a higher MSRP.

    That is unless they’re trying to force people into using the Virtual Console on Switch when that rolls out or something. Which I could also see as a move they’d make.

  • Mad Rathalos

    Most likely you’re right on underselling to make shit seem even bigger. The discontinuation here is probably that they see it as market cannibalization somehow.

    Which is ridiculous but likely.

  • darkmage0707077

    Meh, they’ll keep doing it so long as people keep buying their crap. That’s apparently the only thing Nintendo understands or cares about now. And nobody’s willing to stop buying it, so this stupidity will keep on going.

  • TheGreenGarden is Slipstream

    Out of curiosity, how much power does NOA have in Nintendo as a whole? Besides importing, what control, power and say do they have?

    Also is the Famicom Classic discontinued as well now or was that just a rumor?

    • SavingPrincess

      “Out of curiosity, how much power does NOA have in Nintendo as a whole?”

      Almost none, they are primarily a localization, marketing and distribution channel.

      • TheGreenGarden is Slipstream

        Figures.

  • tech3475

    I wouldn’t be surprised if it’s because to them it served it’s purpose (something to sell over Christmas) but it’s otherwise too cheap and they likely think cannibalising sales.

    If someone wanted to buy the same games now, it would cost someone HUNDREDS more through the virtual console because they’d not only have to buy the games (AFAIK they’re around $5 each on the Wii U VC) but also the console which may also mean sales of other games and accessories.

  • ichkanns

    Do you want people to emulate, Nintendo? Because that’s how you get people to emulate.

    I’m perfectly happy with my Raspberry Pi with Lakka installed and a bluetooth SNES controller. No 2 1/2 foot cable and limited library of games for me, I’m playing Seiken Densetsu 3 and Mario 64 on the same system.

    • tech3475

      Nintendo will just point to the VC which they always somehow manage to **** up by either making it relatively expensive or not available (something Jim has complained about IIRC).

  • Geebun

    At this point I think Nintendo just doesn’t like money. If they made some of their product easier to find and buy they would have gotten my money for : A Marth, Ike, Toon Zelda, Ocarina of Time Link and Smash Bros Rosalina amiibo, a copy of Code name STEAM(which was easy to find but since I couldn’t get any of the supported amiibos at that point decided to boycott) and maybe a NES mini. That’s about 200$ worth for one person and I’m sure I’m not the only one that could not buy everything they wanted from them.

  • Polishfury5000

    I was looking to grab one once the holiday buzz was over and if I saw one randomly on a shelf. I refuse to go hunting or camp out stores for anything game related.

    My old NES and it’s carts have seen better days, so I guess I’ll just stick to emulators if Nintendo doesn’t want my money.

  • Jeffrey Vore

    “What is is, I haven’t got a fucking clue, but I’d really like to know.”

    Just pointing out a typo to a fellow writer, Jim.

    As for the article, I feel like the NES Classic was a cheap gimmick to begin with and this all probably does come down to cultural differences as well as Japan’s prejudice towards every other country ever. It’s why I don’t bat an eye when people accuse Hollywood of whitewashing Ghost in the Shell when Japan focuses every futuristic fantasy happening in Tokyo while they dress their characters in every mockup way possible. They are inherently insensitive to other cultures. Always have been.

    • Anton

      It is kinda hilarious that so many of their character designs are pretty much white.

      • Jeffrey Vore

        Either that or a mashup of that and other races or cultures. For example, Motoko Kusanagi is a Japanese name, but the Major has a fully prosthetic body with blue eyes. A body that is explained as aesthetically stock, unoriginal to her. Let alone the possibility in that world that she could have been born a man and fully changed her identity. So when people get mad that they chose a white actress, they don’t realize how stupid their reactions are to the whole thing.

        Man, I’ve been needing to say that for a while.

        • YoDude

          Glad you got it out of your system.

  • RoanarTheFruitiful

    Only Nintendo…. literally, this is the only thing that I can think of which sums up this entire situation in two words…… only Nintendo

  • TheGreenGarden is Slipstream

    Also, Super Marion Bros 2 (USA not Lost Levels) is one of my favourite video games of all time. I never grew up with it as I was born in 1993 and didn’t play it until 2009, but I love it along with Street Fighter 3, Link to the Past, Final Fantasy 6, Megaman 3 (I’ve never been a believer that you “can’t get” a game if you didn’t grow up in it’s era.

    But I already have it and tons of other NES games for the Wii, I don’t need to buy them again and again like Nintendo wants me to to.

    • TheGreenGarden is Slipstream

      Not technically part of the discussion I know, just wanted to say it for a while.

  • Chris Gallant

    Should you choose to you can have the entirety of the nes library including countless home brews and hacks on your phone, pc, or pi completely free yet people were still willing to pay for this. Why nintendo would do this is baffling but then again lets face it a very “nintendo” thing to do. I’ve heard others theorize some out of touch upper management found out you could hack it and axed the entire thing in an attempt to sell 30 year old games on the nintendo store for $2.99 or what ever. I think some old fart thinks he’s still selling playing cards in the early 1900s.

    I duno maybe they are rolling out a snes classic?

  • I want to hate them for this, but I’ve heard two plausible theories as to why this happened:

    1. Production costs. I read an article on this subject a while back that parsed out how much this thing cost to make. I wish I could find it again, but essentially, at $60, there was no way they were actually making money off the console, despite how well it sold.

    2. Licensing. Specifically, Quota Licensing. Basically, companies like Konami and Capcom (who also had their games on the NES Classic) might have only backed up a limited production of units. Nintendo probably went with this option because it would have been much cheaper than an indefinite contract, which also probably would have required splitting profits on top of everything else.

    Not defending them; I just want to cover my bases and make sure everyone’s annoyance is justified. Does anyone have more information on either of these points?

    • Andrew Christianson

      They could say it honestly and not have people tearing their hair out getting pissed at them.

  • Scaper

    You need to start a post-jimquisition segment for all this stuff. Nintendo gives you plenty of content to roll our eyes at.

    • Jasper Theo

      *Barf noise* NintendOh, Ubisoft…

  • TheGreenGarden is Slipstream

    Also how many games are on the VC on the Switch?

    Also, by Jan next year, for Switch owner, would you say the console would be worth getting then?

  • Miles Saintborough

    At this point, Nintendo needs to go through a total company restructure because to this very day, they still do shit that only makes sense in Japan but is pants on head retarded everywhere else. One thing that always bugged me is how they always make their games with features or even core game components that relies on other people, whether a direct link or just passing by. This is fine for Japan since the population is packed like sardines, but outside of that, anyone not living in a major city can go fuck themselves for living in a small town where there’s barely anyone with a 3DS or a game that can be linked.

    • SaburoDaimando

      Ironically, the Western companies are no better since they happen to treat their employees like trash.

      • Misha

        You don’t think Japan doesnt either? Just the other day an animator died of overwork, and working crazy amounts of overtime is par for the course there. The work culture in Japan is godawful.

        The difference is that Japan has crazy strict firing laws, so they can’t just fire anyone for whatever reason they feel like.

        • Miles Saintborough

          Yeah I think Jim pointed that out when it came to an insider describing the hell that was working for Konami. Apparently, firing someone is a huge deal in Japan and many look at companies negatively for it, so the bigwigs get creative in trying to force its workers to quit.

          • Misha

            Yep! Burden of proof is on the company so you have to prove in a court of law that you have legit reasons for firing someone or else u get countersued aka no one wants to deal with that shit

            but like everything in japan, the laws have more holes in them then a slice of swiss cheese

      • Miles Saintborough

        You could say those companies are Nintendo for adults. Different spiel, same bullshit.

  • A Roast Beef Sandwich

    You heard it here first guys: Nintendo wants the only way to get its old games to be pirating them.

    • Landy Alexander

      No, they want you to wait patiently for them to become available on the virtual console and then buy them for $5-10 a piece.

      • Gregory McIntyre

        been waiting a decade for some of them on the 3ds though. I’m done waiting.

      • TheMagicLemur

        People in Hell want ice water.

  • RetroNomad

    Me: Hey there Nintendo! I’m a long time retro collector and also an emulator user. I’m SUPER interested in this product you have here and am willing to pay you many shmeckles for it despite my know how of emulation, Pi’s and NES Rom hacking on various platforms.
    Nintendo: We’re stopping production despite demand.
    Me: But… I have money and want to give it to you rather than hack a new Psp or build a Pi…
    Nintendo: ¯_(ツ)_/¯

  • Uldi

    ~dons tinfoil hat~ Someone in their marketing department gets a bonus for high demand, while a person in sales gets kickbacks from Japanese retailers? When one or the other drops, they kill (or try to kill) the product?

    But seriously, I’ve started to suspect that it’s marketing companies working with Japanese publishers that are the reason the Japanese are so reluctant to back streaming and YouTube. It’s free publicity, and that threatens their jobs.

  • SavingPrincess

    People really need to stop thinking of Japan as they would an American company. They will never do “what makes them the most money” because that’s not how they have EVER operated. They have a plan, they stick to that plan, and that plan is 100% focused on Japan.

    NOA/NOE have almost no input on “plan-level” decision making. Nothing NCL does will make sense to an American consumer.

    • Miles Saintborough

      And that’s what pisses everyone off. Nintendo keeps treating the rest of the world like Japan. Business does not work that way!

      • James LaValle

        Actually, this is the exact opposite of the problem; Nintendo treats the rest of the world like nothing else exists outside of Japan. They focus all their efforts on maintaining and drumming up sales in Japan, but are utterly clueless and/or don’t give a shit about making it convenient for anybody else outside their bubble to enjoy their games. They literally don’t care about anybody except Japanese audiences.

        • Miles Saintborough

          Some people joke that the developers of Final Fantasy XI and XIV only listen to the Japanese audience, but now I wonder if that’s true.

    • Anton

      Is this a good thing?

      • SavingPrincess

        Doesn’t matter. Not the point of my statement. People seem “confused” as to why Nintendo does things.

        Whether it’s “good” or “bad” is a different conversation. I’m merely giving context to the first part.

        • Anton

          It sort of matters, because that’s bad business. It’s like saying that I’m going to shoot myself in the foot repeatedly, because I’ve always done it and I’m going to stick with tradition.

          • SavingPrincess

            It’s not bad business though. They sold through their entire shipment. They had a successful product. They’ve moved on. They aren’t NOT making money. They are being successful.

            If you’re walking to a place, and someone says “hey mate, you should try jogging, you’ll get there faster” but you’re still reaching your destination… you might respond with “I’m good with walking, thanks.”

          • darksteel6

            like it or not we live in a global market, if Nintendo only focuses on Japan, it WILL come back to bite them in the ass sooner or latter.

          • SavingPrincess

            No, they will just shut down the NOA/NOE markets and focus exclusively on Japan in that instance. The way they structured the company, they can do that easily. Their operating costs are per-region. It’s not like Sony or Microsoft. Sony needs the US market to remain profitable… Nintendo does not. If the US/Euro Market tanks, they stop distributing in those regions and Japan remains unaffected. Few people in Japan would lose a job even (mostly at the managerial level) and NCL goes on business as usual.

            It’s a gross-oversimplification but hopefully it sheds light on how they operate globally.

          • darksteel6

            Japan’s market could easily shift to the point where they no longer need Nintendo though, they might switch over entirely to mobile gaming. Nintendo’s shortsighted decision won’t keep them afloat forever, this is starting to remind me of how Marvel’s constant bad decisions led to them filing for bankruptcy in the mid 90s.

  • VoidOfOne

    I was never a fan of Nintendo. Can’t say they’ve done anything to make me change my mind, especially with this.

    • Anton

      They have some very good franchises. Unfortunately, those franchises are tied to Nintendo’s monster corporate management.

      • VoidOfOne

        I know many people like their franchises. I just haven’t been all that interested since Link’s Awakening.

        • Anton

          If there is ever another Golden Sun game, I will run out and buy a Switch that same day.

          • Miles Saintborough

            I’ll get another Golden Sun game that is not a rehash of the previous ones. Dark Dawn was a major letdown. The story was ok, but the gameplay was pretty much the fucking same as before, only with 3D models.

          • Anton

            That’s true. 2 was amazing though.

          • Andrew Christianson

            Dark Dawn was a major letdown, YES.

          • VoidOfOne

            Don’t do that to yourself. You deserve better…
            Then again, who doesn’t deserve another Golden Sun? It was dumb it ended on a cliffhanger, though.

          • Anton

            I think they were planning to continue it past Dark Dawn, but that game bombed.

          • VoidOfOne

            I get that much. But my point still stand, especially for any game.
            Don’t end your games on cliffhangers. There’s no guarantee the next game is coming.

  • WeightGain4000

    so what it boils down to is that nintendo’h still doesn’t understand that kids don’t wanna play fucking balloon fight in 2017. different target audiences, different products.

    • TheGreenGarden is Slipstream

      Okay I’ve never understood this. Like people realize kids and people who didn’t live during the NES era aren’t a high mind right and are actually able to like NES and other older games right? Like people enjoy different things right and can enjoy and appreciate older films, games, shows, book etc?

      • WeightGain4000

        I would generally agree with that notion, but there are a few particularities the NES Classic has that really work against it. Look at the game collection; apart from a handful of games (the mario games, kirby, maybe tecmo bowl and the zeldas), most of these games are not just old, but they are also mechanically rather archaic and REALLY fucking hard. In order to be able to still enjoy these, one would need to a) have grown up with them or b) have enough maturity to be able to appreciate those old games and their mechanics in spite of their shortcomings enough to still play them, ESPECIALLY when there are mechanically updated newer versions or sequels available on contemporary systems.
        Does any of this sound like something a modern child would happily engage in? The NES Classic was always supposed to be a nostalgia-fueled retro-trip for people who grew up with these games, not for the children of today; nintendo has a very successful lineup of other consoles for that.
        If you can interest your kid in these old games of your youth, that’s awesome, but don’t bet on it. We’re talking about a timegap of up to 30+ years here.

        Also, I just wanted to bitch about Balloon Fight being on the NES Classic. Because THAT is a game that definitely needed to be on there. Look, I know, it was one of satoru iwata’s first programming jobs and maybe that is their way to show some respect or whatever, but man, there are other ways to do that. Balloon Fight just sucks. Nobody wants to play Balloon Fight in 2017.

  • Appretaur

    This is going to sound like I’m using this story to benefit my own shade-throwing at unconnected Nintendo issues, but I promise that I’ve never forgotten this bit since it happened three years ago: The way the Mewtwo DLC for Smash Bros. 4 was announced.

    After Mewtwo was announced to return to the game after the 3DS version’s launch, there was a failure on Nintendo’s part to clarify – until the very eve of the Wii U version’s launch – that the Mewtwo DLC was not, in fact, *only* available as a “free” bonus for buying both system versions, and that it could indeed be purchased separately for a single version.

    Even if we specifically make the assumption that Nintendo did NOT deliberately withhold important purchasing information to surreptitiously prompt more consumers into erroneously buying extra systems that they might not have planned to buy otherwise, we’re still left with the *outcome* that Nintendo’s exasperating months-long communication failure would have caused at least some instances of that to happen – and Nintendo never addressed nor answered for that. And I always thought it was an ironic failure on Jim’s part that he never acknowledged, brought attention to, or criticized that bit despite how willing he is to criticize Nintendo at any other rightful opportunity possible…

    The way the NES classic story seems similar to me is that this looks like another situation where it may *well* have been out-of-touch, self-damaging stupidity on Nintendo’s part instead of something that may have been insidiously self-serving for some other end in the future (in this case, ensuring that the profits of the future Switch VC isn’t overly compromised by the NES Classic’s existence having provided a lot of choice VC games to everyone already), but the fact remains that you can’t fully disprove the cynical scenario.

  • Chris Nicholas

    We definitely need a phrase for Nintendo shenigans. We have Fuckonami and Oh, Ubisoft… ^_^

    Fun fact, Fuckonami was not autocorrected by my phone, meaning it’s an officially recognised English word!

    • Adam Allen

      i think you could just leave it at WTF Nintendo

      • Chris Nicholas

        I like! Or Retardendo i just thought up!

        • EiM

          Hey, that’s offensive. Don’t you know it isn’t cool to use the R word anymore? Seriously, are you retarded or some…

          Oh, crap.

      • James LaValle

        “NintenDOH”?

    • shogun0110

      I think they live up to the nickname Sega gave them “Nintendon’t”.

      • Appretaur

        In an earlier comment section, I brought up “I Nintendon’t Understand…”

        • darksteel6

          I like NintenD’oh! myself.

  • SaburoDaimando

    On a side note, Sony and Microsoft need to take a cue from Nintendo and start manufacturing shortages of their systems.

  • RipTide

    My guess is that this ties into Nintendo under supplying everything. It seems to me they like to only start out with limited production runs on hardware, if they sell out, ramp up production, if not then they don’t have a lot of excess hardware lying around.

    The classic may have existed as basically free money for Nintendo but the profit they make off of a classic is nowhere near as much as they make off of a Switch. So now the initial production run of the Switch has sold out so they gotta start trying to make more. So they shut down production of the classic to make room for the Switch.

    They stay insulated form a console flop but now they can’t make money on both because they don’t have the room to produce both at a satisfying rate. If the switch hadn’t been selling well i bet the classic would have stayed around for longer.

  • John Thomas

    Hey, I’m fine with this decision. To be honest, I was kind of struggling with if I should buy a Switch, or continue to save up for a new laptop instead. Now I have my answer: Never buy a new Nintendo product ever again! Thanks, NOA!

  • Amy

    I really think that someone making decisions at Nintendo just wants to go back to being that smaller Japanese only focused toy manufacturer hence things like Xenoblade and Animal crossing taking ages to get worldwide releases, they only care about what their Japanese market wants and are almost actively annoyed at getting success in other markets

  • ngwoo

    Maybe they didn’t realize they could copy roms to the system instead of moving them and kept hitting their monthly data cap redownloading them all over and over from torrent sites.

    • craze

      This is honestly the most reasonable answer. Poor Reggie, entering captchas all day…

  • SirBruceX

    “.. bringing to a particularly territory”

  • greyXstar

    I’m still not convinced it’s actually a real product. I’ve never seen one anywhere. Not even a controller.

    Here’s a TV that looks like an apple.

  • Chicken008

    Only reason I can see is if a NES Classic 2 is coming, or some better version of this plug and play console.
    Either that or Nintendo really is just stupid.

  • SirRichard

    “The numbers in which these items are shipped are too pathetically small to make sense otherwise.”

    I argue that it does make sense…kind of. Hearken back to the

    • supercrotchinator

      Clearly Nintendo killed @SirRichard:disqus before he could spill the beans.

      • SirRichard

        It’s alright, they didn’t supply enough knives to finish the job.

  • Powermad80

    Best theory I’ve heard is that renewing the contract for the factories that were making these things was too expensive for a product that was clearly just designed to fill the holiday season gap for them. They don’t own their own factories, just buy manufacturing time and it might be just too expensive to run it any further.

    • SavingPrincess

      This is closer to reality than most here have posted. This was always a limited run endeavor to fill a product drought. Contracts were signed, this isn’t the direction NCL wants to go as a company. NCL doesn’t care if it’s sold out in the west.

    • EvolutionKills

      I’ll concede that sounds like a terribly probable scenario, but that’s still Nintendo’s fault. If you are going to make a limited production run, with no plans for extended production if stock runs out? Then that should have been clear to the consumer.

      It might be the status quo in Japan for such things, but internationally? That they didn’t put ‘Limited Edition’ on each and every box headed for a country other than Japan, then the fault still lies squarely upon their shoulders and their own staggering ineptitude. That at least would have clued people in to not expecting too many to be available, or not being as surprised and as disappointed when supplies ran out. But it wasn’t, leaving people with the impression that more stock would come in eventually, that we could get it eventually, that the bloodsucking scalpers would get their due eventually.

      But nope. Nintendo did nothing to inform their own consumers. So if this is the case, fuck em’ for being so damn opaque and shortsighted.

  • BiggusDisqus

    Something to consider: many long years ago, when the 360, Wii, and PS 3 were coming out, the exact opposite of what we’re seeing now occurred. Sony made a pitiful number of PS 3s and crowed about selling out while Nintendo made enough Wiis to meet the Christmas market and was rolling in cash.

    I wonder if a few marketing heads from Sony were kicked out and found new homes at Sony’s competitor. Just a thought.

  • Leodluffy81

    In my opinion it is because they realsised when people can hack the thing to get every game ROM on there, their Nintendo plus service is going to be pretty shi**y when all the games they have stockpiled that they wanted to give away free for a month at a time are useless because they are already available on the classic fairly easily

    • darksteel6

      you can do that with every Nintendo console though, so that’s not a plausible reason.

    • SavingPrincess

      It has nothing to do with that.

      • Leodluffy81

        You certainly told me!

  • Gaboris

    Hmmm… Okay I’m a bit torn right now.
    Here in Hungary it seems that a lot of online retailers are still selling them, but I can’t decide if I really need it.

    I checked on it last month. It was around 24.000Ft (80$) and that price was really promising so I thought I’ll wait a bit, but for some reason two weeks ago prices jumped by 10.000Ft (30-40$) and now I’m not sure if it’s worth to spend that much when I’m not even a devoted fan of Nintendo classics. :/

  • Joao Oliveira

    I honestly can’t see what the big deal is. If they don’t want to sell more,then they don’t sell more.

    • darksteel6

      because it makes them look brain-dead

      • Joao Oliveira

        Why should we care about how a company looks?

        • darksteel6

          because customers will stop buying their products if they keep this shit up.

          • wryguy87

            You think I won’t buy a Switch because I can’t get an NES Classic?

            Because nope.

          • darksteel6

            Maybe not now, but it will piss people off eventually, some people in this thread have said they won’t buy anymore products because of this.

          • wryguy87

            Which is crap. If they see something they want. They’ll buy it.

        • Wolfie

          Because Nintendo has a history of shooting itself over the foot over things people actually WANT. There’s two sides of the coin here; Nintendo, and the consumers.

          Nintendo puts out too few of something, because more people than is supplied want it, and what do they do? Fuck ’em! Especially when they put content on stuff, like some Amiibos.

    • Anton

      On some level, yeah, you can dismiss any complaint – and I mean ANYTHING Jim takes issue with – to “well, it’s their product, and as long as they’re not doing anything illegal they’re free to do with it as they please”. And you would be technically/legally correct.

      The unspoken assumption is that video game fans have an emotional attachment/investment in video games and related products. Because of this, the relationship between vendor and consumer is just that – a long term relationship, rather than a simple one-off transaction. Because of this, customers have a strong preference towards being treated well by the publishers and get very upset when they don’t. In our ideal vision, the ideal business model in the video game sphere is based upon customer satisfaction and continued patronage, rather than publishers using anti-consumer practices to make a quick buck (EA/Ubi/Acti), or doing things like hurting legal consumers by going after pirates (Nintendo).

      TL;DR – yes, Nintendo has every right to be shitheads, but we really REALLY wish they weren’t.

    • Danny Carr

      If they kept selling it they make money and the fans are happy. If they stop selling it they don’t get money and the fans aren’t happy. Nintendo chose the later.

      I think it’s more why on earth stop selling a product you haven’t even come close to been able to meet the demand for? Nintendo is a corporation that is there to make money. They’ve made a decision that seems to go against their own and their fans interests.

      Don’t think it’s surprising people are wondering what Nintendos logic is. It just seems like a truly strange decision.

    • thecactusman17

      OK.

      So I’m going to go out on a limb and say that you’ve bought a Switch. Or maybe you bought a WiiU. Heck, maybe you even bought the Wii, or the GameCube.

      Imagine what your reaction would be if a year or two after you bought your console the company dropped all support. You could no longer buy the Switch, or they refused to print any more copies of Breath of the Wild or Mario Kart. While the console was at peak demand.

      Let’s say they did that to the Switch and you have a 3DS. The newest one. There’s no replacement on the horizon. Just suddenly one of their major products is dropped out of the blue without explanation. And not only is it dropped, but they refuse to do more than offer a brief statement acknowledging that it’s an inconvenience while actively working to prevent people from purchasing that product or associated products.

      Would you be willing to continue doing business with a company that might arbitrarily choose at random to stop supporting you as a customer? When you’ve invested in their products for years?

      Most purple would answer “no.”

  • tom

    Nintendo of Japan heads will always place their complete and paranoid control of their products, over their fans. EVERY. SINGLE. TIME. That is their record.

    If they can’t ultimately control the product in their mind, then they will shut it down.

    I’ve lost count how much contempt Nintendo has for its fans, and can’t believe they have so many defenders/apologists of their awful business practices.

    Fuck Nintendo so hard.

    I’ve been calling them to go hardware extinct for ages. When they play by the also bad other publisher rules, then maybe they won’t be as horrible.
    But It’s no real good choice for gamers when all publishes are bad.

  • Adam Robert Sherman

    Well, glad I never got a Switch, then.

    I do need to finish my Gen III dexes.

    • Northern_Lights

      Me too.

      Thanks for letting me get one instead, because it’s FUCKIN’ awesome sauce!

  • Here’s how things work. Nintendo does NOT artificially restrict supply. What Nintendo does is produce a conservative estimate of units they think they can sell and then sell each unit at a profit to ensure they don’t lose money on the product and thats why supply is always so damn low. They simply poker low, is all.

    As for the NES Classic Mini, it is discontinued PROBABLY (and I have no evidence, just hearsay from a few people I know) because they re-thought their Virtual Console strategy after the success of the system and are now preparing to launch the VC lineup for the Switch. Hacking the damn thing also didn’t help of course but thats not that big of an issue, really.

    So the takeaway is this: Nintendo is a conservative company (who knew?) that prefers solid surefire profits over speculative profits. They make it hard for you to find their stuff because they prefer that tactic instead of overstocking and underselling. That’s also the reason their games rarely drop in price.

    It’s not that complicated, really…

    • RuRiK_87

      I think so too…I have been noticing that Jim doesn’t really have a mindset for business, not that what Nintendo does is a great thing but it still seems pretty straightforward.

      • Draksaw

        Well Jim is usually pretty biased towards anything Nintendo does.

        • Miles Saintborough

          Or Jim putting consumers first.

        • sweetbabyroy

          You mean against

          • Draksaw

            Thanks, edited it.

        • GloatingSwine

          It very much seems like Nintendo is biased against anything sanity does…

          • Draksaw

            Okay, so lets make this clear because tangents like this are extremely foolish,

            The Nintendo Switch the current console is selling at an extremely fast rate. So Nintendo has to produce, and ship out more copies at a faster rate. Think about it from a business perspective. The Classic is niche catering towards a very specific audience, while the Switch is selling like mad, so what do you produce? The Switch of course because there is a bigger demand for that. Its this simple I don’t understand why people don’t get this very simple, easily understandable fact. They put of the classic because they’d rather make more Switch’s. Do you finally get it or do I have to spell it out too?

          • A Peanut Butter Sandwich

            So why not produce more of both and make even MORE money, and only discontinue the NES classic once sales die off?

            Apple can sell millions of iphones a month, and has no problem producing 3 different phones, 4 different ipads, and the iPod. If nintendo cant secure enough production for two consoles, one of which is cheap and simple as dirt to make, then that is their own failure.

            You dont kill a successful product if it is still making money.

          • EvolutionKills

            “The Classic is niche catering towards a very specific audience, while the Switch is selling like mad, so what do you produce?”

            In the modern world of international production and trade? More of both. You get another line at FOXCON and you make both.

            “Do you finally get it or do I have to spell it out too?”

            Your conclusion is built upon the false assumption that it is a zero sum game, an either-or decision, when it simply is not. Nintendo could easily make both, and make enough to eventually satisfy demand and undercut scalpers. But they won’t, if for no better reason than because they are Nintendo, and are seemingly possessed of a staggering inability to take my money.

            If this is a Japaneses thing where Nintendo only ever thought to make X amount of stock, then it’s their own damn fault for not being flexible enough to deal with changes in the international market. This limited run bullshit might be the status quo in Japan, but if that was their plan internationally as well, and they didn’t bother to label the product (‘Limited Edition!’) as such? Fuck em’, for both their perpetual shortsightedness and inflexibility.

            If Nintendo is going to stick to their guns so hard that it only benefits bloodsucking scalpers at the expense of everyone else who’d be more than happy to give Nintendo their money? Fuck’ em over the coals for that. For being a toy company that supposedly focuses on bringing joy to people, they sure are giving a lot of those very same people the cold shoulder.

    • SavingPrincess

      “As for the NES Classic Mini, it is discontinued PROBABLY (and I have no evidence, just hearsay from a few people I know) because they re-thought their Virtual Console strategy after the success of the system and are now preparing to launch the VC lineup for the Switch. Hacking the damn thing also didn’t help of course but thats not that big of an issue, really.”

      Not really.

      The product was always intended to be a limited run “novelty” thing that filled a product gap pre-Switch fever. NCL (that’s Nintendo of Japan) does not care if it’s “popular in the west” or that it’s sold out everywhere. They’ve already moved on to the Switch phase of things. It has nothing to do with Virtual Console plans, or hacking, or anything like that. It’s just them, following their plan. That’s all.

    • George

      This would explain why the company is 127 years old. I

      • qorl123

        But they didn’t survive that long by being inflexible

    • Michael Kreitzer

      I find it hard to believe anybody is buying the NES classic mini for the games. I’ve had every version of every NES game for every region, a complete collection of leaked betas and demos, and a complete collection of fan translations since the turn of the century, and it all fits on a blank CD. Anyone that wants to play one of those 30 games has been able to easily in both legal and extralegal ways for decades now and in way more convenient ways than another box to plug into the TV.

      Yet, I still bought one. It will sit on a shelf next to other things like it such as my statue of Gandalf the Grey, my Frieza Saga Goku figurine, my model of the Normandy from Mass Effect 2, Portal turret, Cactuar plush, Serenity model.. you get the point. The people gullible enough to pay for virtual console games will continue to pay for them.

    • aytakk

      “So the takeaway is this: Nintendo is a conservative company (who knew?) that prefers solid surefire profits over speculative profits.”

      If that is the case, why do Nintendo try to innovate with things such as Wii and Wii U? Gimmicky motion controls are a big gamble. They paid off well for the Wii and didn’t for the Wii U.

    • qorl123

      One would think that if your product is selling like hot cakes, the demand is super high and supply isn’t enough, that *maybe* the company should consider altering your production plans. If customers are clamoring for it then it’s no longer a huge gamble.

      And Nintendo loves taking huge risks, as aytakk pointed out. Underpowered consoles, gimmicky controls…

  • Mike Olsen

    As a retailer, I honestly thought they discontinued it months ago. We just got our first shipment (of two whole bed’s!) since January last weekend. I guess it’s also our last shipment now.

  • A cat in disguise

    ….They do realize that all this will do is make scalpers go out and buy them all up so they can sell them for double or triple their value.

    I imagine that’s part of the reason why they do this. Artificially restrict the product to create an overwhelming demand so that when they decide to yank it from shelves, they’ll have legions of people (mostly scalpers) going out to buy the useless shits. Scalpers will make a pretty penny on the resale market, Nintendo will get all the money in the world (because the relationship between Nintendo and its fans is almost like an abusive relationship… or Trump and any of his supporters, but let’s not get bogged down in that), while the loyal fans are either gonna get lucky and grab it before it sells out or they’ll have to pay some scumbag scalper who bought every system in the state.

    Then, Nintendo waits for a while… to bring it back out again (you’ll be lucky if they didn’t change something to force you to rebuy things), they’ll be praised and loved for bringing back the “beloved” Nintendo Classic!
    ….But then the same shit will happen. Scalpers will think Christmas has come again, buy the systems, then resell them. Meanwhile, Nintendo will say that they understand the problems and are so sorry that we have to deal with it and will “try” to fix it………

    Which is total bullshit, because Nintendo realizes how much they can get away with and still make money. And, if they still get money and their most rabid of fans will still treat them like demi-gods… why should they change?

    • Pvt Dirt

      It doesn’t really make sense for them to take something that’s at the height of its popularity and already in a massive shortage and pull it from shelves. Nintendo makes 0 profit on systems sold by scalpers and is only losing sales because of their decision to remove it early. Even if they do reintroduce the system, they’re not getting any sales they already wouldn’t have had, because the demand hadn’t gone down any since the thing’s introduction.

      • A cat in disguise

        The logic behind it is: They’re artificially restricting the supply to inflate demand (because, Nintendo can market DIRT and still make money) so they can jack up the prices to optimum dickbag levels. How would it inflate demand? Well, if you knew from experience that something you really wanted wasn’t gonna be on sale forever… wouldn’t you want to go out and buy it before it’s gone? Especially if you don’t know that emulators exist.

        It’s true, Nintendo doesn’t make any profit from systems sold by scalpers…. but how did those scalpers get the systems? They bought them in bulk, and then resold them.

        It’s using a similar principle as the used games business model. Someone has to buy it first. Scalpers thrive in markets where the supply is limited, because they can buy them up (hence why some stores do institute a one-per-person limit on items that they KNOW scalpers will swarm) and then resell them through services like eBay for a higher price than they paid for it.

        So, it’s like this:
        Scumbag Scalper buys this thing that everyone wants for 10 bucks.
        He knows that this is a limited-time good based on experience, so he waits for that time to expire. Knowing full-well that there will be people who want to buy this thing. And when they can’t turn to official channels to buy it, they will turn to the scumbag scalper where he sells the 10$ item for 100$.
        It’s essentially testing your self-control: “How much will you spend to get this thing that you can’t get anywhere else?”

        Does that make sense? Forgive me, this isn’t my forte, but I do have some understanding of the amoral side of supply and demand.

  • Landy Alexander

    The classic was always a temporary moneymaking scheme and way to hedge their bets in case the switch flopped. Now that the switch has shown it can sell millions of units, Nintendo wants to sell each of them Mario Bros 1 at $5 a pop of pure profit.

  • sweetbabyroy

    Honestly all I care about at this point in regards to retro games is how bad Nintendo will bungle the Virtual Console once it’s unveiled for Switch. Most importantly, whether or not our games will transfer over and how large the library will be at launch.

    • GloatingSwine

      Let’s all make sure we’re not wearing our surprised faces when they announce you have to pay a bullshit “upgrade” fee for games you previously owned on other virtual consoles for the Switch, like you had to for the Wii U.

      And also not be surprised that some games are just arbitrarily not available on it because you can only get them on the 3DS eshop because fuck you.

  • Joseph Estrada

    This seems like some jimquisition material right here.

  • whiskytangofoxtrot

    Nintendo knows that most of their success these days comes down to a small but extremely obsessive group of fans, and they’re doing what they can to feed that obsession. They’re trying to make the process of acquiring their products such a challenge in itself that nobody steps back enough to realize that their games really aren’t very good.

  • I know several customers who would come into the GAME store I work in at least once a week to ask if there were any NES Mini Classics in. Some were standard nerds, others were like young parents looking to relive their childhood and try and introduce their kids to gaming.
    Guess they’ll never get any and the scalpers win again, buying all the stock and now being able to sell them for like £300 each.

  • David Everard

    I think the only place we’ll find a reason for the NES Classic’s cancellation is on a piece of paper, balled up and tossed into the bottom drawer of a locked filing cabinet in a disused lavatory with a sign on the door which reads “Beware The Leopard”

    • 09philj

      Ever thought of going into advertising?

      • David Everard

        That’s actually taken from the very beginning of The Hitchiker’s Guide To The Galaxy. I felt its application here to be significant

        • 09philj

          “Ever thought of going into advertising?” is the final line of Arthur’s speech on the subject.

  • Northern_Lights

    As a really lucky person,I was able to land both the Classic and the Switch relatively early on. The Classic I was just walking through Target and saw a bunch of people carrying one around, I got the LAST one that day!

    The Switch, was a helluva a lot harder. I just called Gamestop off and on for about a 3 weeks. I work in the death industry… so naturally they came in while I was on a call and had a dead person in the back of the vehicle.

    Good luck… You may just need the luck of a dead person though. Hope you’re all morticians.

    • Mauricio

      Nice, the mafia is still in business and likes nintendo products.

      😛

    • Otherhand

      I hope you’re a mortician and not a hearse driver

  • Kyle Pierce

    This is why it’s still morally okay to pirate Nintendo games.

    • Northern_Lights

      Even though I have both, I fully agree Captain.

  • JJ

    The only — ONLY — explanation I can come up with is related to Nintendo Company Limited’s insular Kyoto corporate culture, combined with its irrational fear / hatred of piracy. As soon as it was discovered the NES Classic Edition could be easily hacked and have NES ROMs added by anyone with access to a PC, that was the death warrant for the system. Nintendo’s imaginary fantasy worldview wherein emulated ROMs haven’t been traded online for f***ing decades was shattered, and they would rather screw over all the fans who wanted an NES Classic Edition than enable even one single person to use the little box as a dubiously legal emulation machine.

  • UncleBartek

    The answer is simple. The Switch is not meeting sales expectations and Nintendo needed a scapegoat. Obviously, there’s no reason to think that the Classic is cannibalizing Switch sales but at least that buys them couple more months before the shareholders riot and go hard on the mobile strategy. I guess that their hope is that Splatoon and Odyssey will save the Switch as a concept.

    I don’t wanna be right on this but we might well be looking at the beginning of the end for the Nintendo we love-hate…

    • Draksaw

      Are you out of your fucking mind?! Yeah the Switch is not meeting sales expectations because it already broke them. Its selling insanely fast. Before you start throwing out random facts at least bother checking them, or you’ll make a fool out of yourself.

      • UncleBartek

        Where do you get your data from? I’m not being a dick, I genuinely want to see it 🙂

        • Draksaw

          Gamespot, and Nintendo’s official statement. They have sold 925.000 copies in a span of 1 month. That is THE fastest selling Nintendo console in History. Nintendo of Japan and America just announced that they are extremely happy with the sales. Also keep in mind that this is not holiday season meaning less people have money prepared for a console purchase.

          • UncleBartek

            1) the Wii U sold 890k in the first 6 weeks. The Switch is doing better, certainly. But is it doiing great for a company that desperately needs success to shut up the mobile-hungry shareholders? I don’t think so.
            2) The PS4 and Xbox One sold 2.4 and 2.1 million respectively in their first months while competing with each other. Sure, you can argue that the market is already saturated and it was impossible for Nintendo to do as great. Even so, the gap is tremendous.
            3) I never said it was a gigantic failure, I just said it wasn’t the success they needed in their current situation. And you’re right, we’ll know which one of us is right at the end of the year.
            4) I actually love and already own the Switch. Like I said, I hope I’m wrong. But I also happen to have a business background and in my opinion the numbers just don’t add up. I stand by that while wishing them all the best 🙂

            Also, Why the hell did you have to attack me like that? We’re on the same side 🙂

          • Miles Saintborough

            I don’t think the Switch selling as much as the Wii U at launch is a sign of failure. It’s far too soon for a judgement call.

          • UncleBartek

            I actually agree, I’m not saying that the Switch is done or anything like that 🙂 Like I said, we’ll know more at the end of the year. I still it’s not a good early sign and pulling the Classic seems to indicate(in my opinion) that they are nervous. Let’s just hope Mario saves us all 🙂

          • UncleBartek

            I actually agree, I’m not saying that the Switch is done or anything like that 🙂 Like I said, we’ll know more at the end of the year. I still
            think it’s not a good early sign and pulling the Classic seems to indicate(in my opinion!) that they are nervous. Let’s just hope Mario saves us all 🙂

          • Jiryn

            925K in the US alone.

    • Miles Saintborough

      So where’s your source for the Switch not selling so well?

      • UncleBartek

        Actually, same as his ) I broke down why I think what I think below 🙂

  • FlamingoJet

    Because they are cunts.

    • Michael Campbell

      SKELETON WARRIORS

  • Michael Corr

    I really don’t fucking know what they are thinking, over where I live it’s absolutely ridiculous.
    Not only that if I even want to buy the damn thing they only sell it in one central city for the whole country but it costs a huge amount.
    The console with a pro controller and Zelda normally would cost 430 dollar when it cost a whole 821 dollars here, who would buy it at that price I wouldn’t know.
    I want to like Nintendo, I want to buy their shit, but it’s far away and expensive as hell ffs.

  • Kyle Benefield

    As baffling as this is my only guess as to why is with the virtual console coming to switch… Eventually

    • Jiryn

      This was my thought as well…
      Why sell the set for $60 when you can sell them for $5 a piece!

  • Fagballs

    It’s so fascinating. There’s been so many bad business decisions over the last decades. And lots of good games. I think if any other company pulled off such shit, they would have gone bankrupt years ago. As a matter of fact they were in red numbers for years now and then suddenly they accidentally made products that people actually wanted. Their reaction: produce too few of those and stop producing them soon. I get that their were a little conservative with the Switch, but the NES Mini and amiibos shoud be freaking cheap to produce and they don’t degrade if they stay on shelf too long. Maybe this holiday someone gets a Switch and Breath of the Wild and finds out what all the amiibos do. All the amiibos that cost thrice or quadruple their MSRP because Nintendo is Nintendo and Nintendo is the worst.

    I like the games and other products, I will continue to buy what they offer, but if I cannot buy a thing, I will not buy it from scalpers. So that’s Nintendo’s loss, even if they don’t lose me completely as a customer.

    Don’t their shareholders hold them responsible for their shit?

  • mbrandse

    The way as I see it, Nintendo of Japan never actually intended on this being anything more than a limited item to begin with. It’s that typical Japanese thinking. In Japan gentei (limited) items are truly limited; it doesn’t matter how popular they are, once their period is over they are GONE. This has caused me a few headaches too, as there were some limited edition beers that my wife liked, but suddenly they were gone. Popularity wasn’t the reason, as people were buying it up everywhere. Not to mention all the stuff I liked that suddenly disappeared (I can only hope that they reintroduce it again someday, maybe around now, now that spring has started. Japan loves gentei and Japan loves seasons, so they also obviously love to combine the two).

    I think Nintendo saw the NES classic in the same way and decided that now was the right time to just stop producing it. Honestly, I don’t think they actually have any nefarious scheme or plans where the NES classic would be problematic. No plans for a virtual console that could be impeded by the NES classic, no schemes to try and keep demand high. It’s just that, well, they are Japanese and it’s quite well-known Nintendo is about as traditional Japanese a company you can get. And Nintendo of America and Europe? Well, they just have to go along with whatever their overlords in Japan decide.

  • Jiryn

    Looks like Nintendo’s money allergy is flaring up again….
    They really should get that checked out.

  • Dariush

    It’s an overpriced emulator with 30 games and a half a meter joypad cord…and i should be mad they discontinued it…?!??!

    • Eon264

      Considering it was making money hand over fist… yeah, kind of. Maybe not mad, but certainly perplexed.

      • Dariush

        i don’t care if a company looses money from bad decision. Is a product that offer very few from what it costs. For the consumer is just not good bang for bucks. And is really stupid that people WANTS something just cause has the big N as brand and its a cute redesign of a 30 yrs old system.
        It should have been ignored, its something you buy for 100$ just to play for some hours, realize how badly these games have aged and let it sit under your TV so that people can be jealous of your collection item. It perpetuates a “dishonest” business practice and i’m glad they discontinued it. Its about time people learn to give the right value to their money. Its because of the same mentality that people buy old ass roms off the virtual consoles. And the fact that Jim criticize this decision when he provocatively said people should “steal” all of Nintendo’s roms, makes no sense.

  • Jochem Sev

    I think they are stopping it because it seems that the NES Classic is relatively easy to break into and put your own ROMs into, and since it doesn’t have any online capabilities, they can’t control it or update it.
    So, they are going to bin it.

    • Michael Campbell

      You know, that idea is just Nintendo enough to be it.

    • Helmic

      Didn’t they literally solder the storage on to prevent this? How many people would actually spend the time and money to swap that out instead of just buying a Raspberry Pi in the first place?

      • Miles Saintborough

        People will do anything to prove they can do it

        • Kev’ Bryant

          That doesn’t hold up as a defense in court, though. I’ve tried…. ;op

          • Miles Saintborough

            That has nothing to do with what I said

    • Wolfie

      However, and I’ll repeat myself from another comment:

      “But… the Internet.”

  • La Chica Incognita

    Cause the NES Classic was a laughably poor idea to start with?

    • Helmic

      For a laughably poor idea it sure did sell stupidly well and made obscene amounts of money. Yes, you can get a technically superior compact emulation box out of a Raspberry Pi 3 B kit since all the NES Classic is is Linux with an emulator with some ROM’s literally soldered on (can’t have you adding any extra games to it!). The thing is stinkin’ cute, though, and a lot of people who want to play old games on their television have a soft spot for plastic molded to look like a little NES.

      That said, anyone can google “Retropie kit” and find listings on Amazon for a complete Raspberry Pi kit complete with a pair of snazzy SNES controllers. Yeah, they’re $90-95 instead of the NES Classic’s MSRP of $60, but good luck finding one for $60. Plus the Raspberry Pi can play any emulator its hardware can manage, with any USB controller you want, while also being able to do stuff like stream movies, browse the Internet, listen to music, and earn achievements in retro games. The NES Classic is only really attractive if you either love how it looks, don’t know how to dump ROM’s, or really can’t be assed to pay an extra $30 for a much better machine.

    • Eon264

      I don’t think it was that bad an /idea/. It wasn’t executed in the best way, but if you’ve ever been to a flea market and seen how many people still buy and sell old NES’ and NES games then you know there’s still a pretty big market for legit Nintendo hardware. That’s without even considering the actual sales of the thing, just using knowledge we could have gleaned beforehand it was a pretty solid concept.

  • Jallen

    Ha luckily I bought one, from an actual store and everything, last year before Christmas. Was planning on selling it and making a quick buck but if it’s going to become a collectors item to boot…well in the original packaging it stays. Not like you can’t play all the games on it already.

  • CyberSteak
  • Arturo Garza Flores

    It’s like Nintendo developed a bad coke habit during their Wii days and decided that they were afraid of ever having that much money ever again.

  • Tempus Fugit

    I was honestly interested in the Switch and Classic Edition when they both came out, but the inability to find either has left me cold to the whole thing. I’m too told for this shit.

    • AwelCruiz

      Who told you?

  • Chürz

    People have been hacking it to install as many roms as they please. That’s why.

    • Wolfie

      But…

      The Internet.

      • EvolutionKills

        Yeah. I mean, doing that requires access to an internet ready device (PC, tablet, smart phone) that already has emulators running on it and access to ROM hosting sites.

        Hell, I have USB compatible SNES controllers for my PC for that reason, because as much as I enjoy the Xbox One controller, it’s not great for D-Pad focused experiences.

    • Gremlech

      actually theres a message in side the of the Nes virtual console, only visible via hacking, that basically says do as you please just don’t ruin the thing.

  • astra

    Im starting to think the biggest scalpers of nintendo products are the employees themselves

    “Ok guys were gonna sell this for a year so buy all of yours now so you can get big returns after the companys broke even”

    Am i onto something here lol

  • Jeremy Brown

    I do wonder if Nintendo plans to unveil/release a NES Classic Game for the Switch. This would provide those who still want to experience the NES Classic a reason to buy a Switch. That is the only logical reason I can think of. Whatever the reason, these
    kinds of moves only leave me more embittered towards Nintendo at a time when I would love to give them my time and money.

  • Wolfie

    I have a theory.

    In order to appease the master of all darkness that they made a blood pact with back in the day, they must occasionally offer an economic-based sacrifice.

    Cause the Master of All Darkness has a Ph.D. in economics. The most evil force in the world.

  • Lloyd

    It really does make you wonder what goes on during those board meetings. Do they make business decisions while drunk and snorting coke, wake up the next day realizing what they did, and then just shrug and go “eh fuck it, just go with it” ?

  • Chris Thrasher

    Emulators. Also, Nintendo is kind of the back water brand between themselves, Sony, and microsoft anyway. Fuck em.

  • Ken

    It’s possible that they may be porting the NES Classic games to the Switch as a compilation.

    • Miles Saintborough

      That is already a given. We’ll be buying the NES games AGAIN for $5 each like the Wii and Wii U and 3DS before it.

    • Christopher Hammond

      I’m pretty sure that would be way too sensible for them.

  • sillyskeleton

    As much as Nintendo hates unofficial emulation, they sure love to make them the only convenient way to experience their legacy games.

    • Christopher Hammond

      I know, right? Even if they have to pirate their own games (allegedly). Funny shit.

  • TheEdIsNotAmused

    Either their executives are clueless and incompetent, demented and living in a bygone age, or are just a collection of gaping prolapsed anuses who seek to attain immorality by drinking the tears of their customers. Pick one or all of the above.

    • Christopher Hammond

      Pretty sure you meant immortality. If not it was even funnier.

  • I think Nintendo forgot that America is not Asia, where piracy isn’t as bad as it is and you can make more money than selling things as ‘collector exclusives’?

  • 44KPanda

    Nintendo is offering free flights on United Airlines for anyone who wants to fly to Japan to buy a NES Classic.

    • Mrguydude1337

      dO YOu GeT THE jokE? UNItEed AIRLines! hAHaAHAHA!

  • Izzie

    The NES Classic is a Novelty, that’s what the problem is.
    Mind you, this is fine; it’s a collector’s item. Nothing more, nothing less.

    It only took them, what, a few decades for them to resell the NES under this new guise. By then, Emulators and Ports have been around for a good long while, for playing said NES games, even on more recent Nintendo Consoles.

    Nothing of great value was gained, nor lost. Those that obtained a Classic have little more than bragging rights.

  • twigcollins

    I’m into artbooks, and currently kicking myself for not buying the Neir: Automata limited edition – but hey, that’s on me. Had plenty of time, didn’t realize it’d be quite as great a game as it is.

    Nintendo limited edtions? I have yet to actually see one in the wild before the release date. Majora’s Mask 3DS? Nope. Majora’s Mask limited edition? Gone instantly. Fire Emblem Limited – yeah, nope. Fire Emblem Echoes – yeah, already gone. I sure bet I can grab one on ebay until the end of time, though.

    Squeenix may be pretty shameless with the levels of their merch sometimes, but god, at least they give me the option to actually purchase it.

    • Christopher Hammond

      I just realised that Nintendo has made their own little, equally offensive, pre-order culture. They might not offer the insulting bonuses that other companies do but, unless you pre-order anything you’re even remotely interested in, you run the risk of never being able to get it.

  • EvolutionKills

    I guess they ran all out of unicorn farts at the factory…

  • Chris

    Hey Jim, I have an absolutely legitimate alternate theory.

    No seriously,

    Let’s look at the timeline: Wii U finishes production, NES Classic shows up, Switch starts up, NES Classic is discontinued.

    Now lets assume that Nintendo, while still potentially being fuckwads, aren’t completely incompetent, I know I know, it’s crazy to think that a billion dollar company isn’t totally out to lunch, but bear with me.

    So whats the alternative besides then being gape mouthed idiots? Well, it’s not about supply/demand, it’s about logistics. In spite of what many people think designing and bringing millions of units of complex technology to market is kind of hard. Spinning up new factories, or signing new contracts is expensive. Like 100’s millions of dollars expensive. The type of expense that the NES classic would never sustain on it’s own.

    No, the only logical conclusion is that with the Wii U ending it’s run they had a couple of months of downtime in the factory, while the Switch specs were being finalized. Needless to say that sort of idleness could cost Nintendo (or their manufacturing partners) millions of dollars. So what to do? I know, whip up something quick and cheap that will give all those workers a job while we get our Switch together.

    See what I’m saying? q: why did Nintendo produce so few NES Classics. a: Because that’s how many they could produce without incurring overtime or expanding their existing infrastructure, i.e., the amount they produced was the cheapest amount they could produce. q: Why did they kill the NES Classic? a: Cause the factory is now producing Switches and they’re not going to split the line.

    That’s it, that’s all. The NES classic was a ‘make work’ project to keep Nintendo factories running. The fact it was popular is completely irrelevant to the logistical decision making that drove them to do it in the first place.

    • thatdamnrat

      Assuming Nintendo actually owns it’s own manufacturing facilities rather than contracting out overseas on a per job basis, that kind of makes sense. Of course it still seems like there’s a mismatch in production capacity between the NES classics and the Switch.

      • Chris

        Well, I actually mention that. It’s well known that much of the work is done by Foxconn, not by directly owned factories. My guess is the contract is much more of a ‘rental’ contract where they’ve have guaranteed a minimum amount of work per month to Foxconn and if they don’t want to produce anything they still have to pay Foxconn for the right. After all, setting up factories and contracts is unbelievably expensive. Like ‘give me a 100 million dollars as a down payment’ expensive.

        As for the supply/demand side of the equation Nintendo hasn’t changed their model since before the Wii. Their ethos is incredibly fiscally conservative. They look at the demand curve and instead of aiming toward the optimistic or even the middling projections of demand they plan for the most pessimistic of projections. Meaning that demand always outstrips supply, by design.

        Now I want to be clear, this isn’t a Machiavellian plot to create artificial scarcity. This is real scarcity caused by an unwillingness to tolerate higher levels of risk.

        The plus side for Nintendo it keeps them out of trouble. No 100’s of thousands of unwanted units sitting in warehouses. No massive upscaling of infrastructure investments just to find demand isn’t there. No massive loans or debt that no puts the company in jeopardy.

        Nope, their model keeps Nintendo safe and in the black. Do they miss on sales? Of course, but given they have a monopoly on Nintendo games most people who’re willing to buy a Switch will wait, meaning that on a per unit basis Nintendo can maximize their profits and will capture most of the potential sales, eventually.

        Now, I get that this sucks for the consumer, including me who is still is waiting to get a switch and will never see an NES classic, I’m guessing. But the model works for Nintendo, it keeps them from having to take massive write downs and it is, dare I say it, fiscally prudent.

        Not surprising for a company over 100 years old.

        • EvolutionKills

          Still, if that was the case, then fuck em’ for not putting LIMITED EDITION emblazoned in neon lettering on every box and on all of the advertising outside of Japan. That’s still a huge dick move to be so left out in the cold with no clue as to why. Being fiscally conservative doesn’t mean you cannot also be upfront and honest about it. Their opaqueness on the matter is a huge disservice to themselves and their fans.

          • Slapping “Limited Edition” on them would have made the scarcity and scalping immeasurably worse.

          • EvolutionKills

            Worse how? There already is not enough supply to match demand. Scalpers cannot buy any more NES Classics than Nintendo already isn’t making. But putting Limited Edition on them would at least make it honest. So that people who thought it was sound to wait the scalpers out until after the holiday season wouldn’t feel like Nintendo just knifed them in the back and tossed them to the wolves for their trouble. It’s a Nintendo, and that means something to a lot of people; that level of ubiquity has meaning and value. There was every reason to think that this would eventually be as available as every other handheld, home console, or other piece of hardware that attached to a TV that they have ever produced.

            That the NES Classic is a Limited Edition in every way but name only, is a massive dick move on Nintendo’s part. Being honest about it would have at least curbed expectations. That they did not, is a huge show of disrespect.

          • Worse because many more people would have purchased them simply to keep them in the box. You don’t seriously think that collectors haven’t seriously exacerbated the Amiibo shortage, do you? Things marked “Limited Edition” and made by Nintendo are like catnip for collectors, and increased demand while supply remains the same means higher prices and increased shortages.

            You’re exactly right that it means something to a lot of people. Now apply that to collectors who otherwise probably wouldn’t bother with the NES Classic when they already owned the NES library of games. It’s not just about Supply that determines a shortage. It’s just as much about Demand. Increasing demand would absolutely have made the shortage worse. See pretty much any popular thing in modern history that was marked “Limited Edition.”

          • EvolutionKills

            You are arguing that collectors are already a problem, but would be worse if the thing was clearly labeled as Limited Edition? I might buy that, if I thought that any serious collector of Nintendo (or even gaming in general) kitsch was already passing on the NES Classic.

            It’s the NES, it’s small, and works on modern TV’s. It’s at the right price point to be an excellent holiday gift. People were going to be all over it regardless. Would collectors have worsened the problem of dozens of non-collector people showing up at a Target, after seeing Nintendo’s advertising, and being angry after finding out the story only had 3 units? No. Nintendo vastly underestimated demand, did little to alleviate it, and have now stung people along for months who were otherwise hoping that supply would eventually meet demand. That last bit would have been fixed by clearly labeling the limited run product as just that, Limited Edition.

            Scalpers and collectors cannot buy any more NES Classics than Nintendo already isn’t making. Being honest about what Nintendo was doing would have been a great help. If they’d been honest, I and many others, wouldn’t be so upset at getting the door slammed in our face like that. It doesn’t look like I’ll be getting a NES Classic either way, but I do not appreciated being toyed with, I do not appreciate Nintendo yanking my chain for months now in the hope that I would be able to find one at retail eventually. That at least they could have fixed. If nothing else, that disappointment could have been avoided. But they didn’t, so fuck em’.

    • Polishfury5000

      That’s a fantastic theory. We may never get a straight answer from Nintendo, but that makes the most sense out of anything else I’ve heard from people guessing.

      • Chris

        Thanks, it’s funny in my world, the NES Classic was an obvious stop gap. Kind of like if you want to know when the McRib is coming back just keep an eye on the pork shares.

        • Kev’ Bryant

          McRib is people!

    • Tellos

      Probloim is the classics tech likely costs 5 bucks maybe 20 tops to make. It’s not a powerful machine. Even if it costs 30 bucks thats still 50% profit and even if retailers who get maybe 10% of that come out. So 40% of each one to the company? Across millions of units? trust me it can sustain it’s own line for 2 or 3 years.

      • EvolutionKills

        I imagine that the perspective from the Japan home office is that they had a contract for a limited production, and with it’s surprising popularity they managed to sell of their entire stock. So they spent X, made Y by selling off every unit made, mission accomplished. They’re not looking to maximize on that surprising demand, they’re not looking to serve their fans by making enough so that everyone who wants one can get one without feeding scalpers. They’re concerned with their bottom line, and selling everything they made from their limited run puts them firmly in the black and makes them happy.

        Never mind what kind of lasting damage that the “We don’t need your money, because fuck you, we’re Nintendo” attitude does to their brand, consumer loyalty and investment.

    • Artemiy

      “Complex technology” my left butt.
      They probably just buy ready-made mobile-ITX motherboards with integrated video, stick cheap ARM CPUs into them and put them into cute boxes.

  • WHAT?? JIM STERLING DIDN’T GIVE A 10/10 TO ZELDA BOTW?? Let’s discontinue the NES Classic, then…

    • Christopher Hammond

      Damn…you’re right, it’s Sterling’s fault. Part of that was in capital letters so I’m sold. Time for another DDOSS.

  • John G

    Nintendo is that drunk uncle who inherited a massive family fortune a couple of decades ago, and can’t waste it all even if he tried. Sure he’s always drunk, sure he make bad business decision, but the blind trust fund is so big the interest alone bail him out every year.

  • Sam

    I’ve come to really hate seeing Reggie’s big stupid head.
    His fun guy, down with the kids attitude really strikes me as a facade. I’m not saying it is – I mean I think it is – but he could just be one of those people who’s genuine emotions come off as unintentionally condescending.

    • zybch

      Down with the kids, like a catholic priest.

  • XionEternum

    *stares blankly for a moment*
    I’m surprised the sodding thing was even a success, let alone sold out…
    *turns back to PC emulation*
    (I legally own physical copies of all the games I play via emulation)

    • amb

      You created the rom files yourself? I could’ve sworn reading that technically, roms aren’t legal unless you’ve dumped the files onto a computer from your own cartridge/ disc… if so, then kudos to you. That’s impressive.

      • XionEternum

        No I did not create the ROM files via ripping them from the cartridges. Not part of what makes it legal. Because it’s legal within copyright law to rip music from audio CDs and distribute those copies among your devices as long as those copies remain in your possession along with the original media; it’s perfectly legal. Another legal thing within copyright law is the archival of data due to potentially failing media (I.E: Internal batteries in the game cartridges dying). Non-profit archival and restoration of copyrighted works is legal within copyright law. And since the ROM files are 1:1 identical copies of the owned media(they have to be or they are illegal modifications); it becomes an unaddressed grey zone within to legal points of copyright law. Another side point is that it is grey zone legal to possess ROM files for up to 24 hours without owning the original media as long as that media is no longer sold.

        Ultimately copyright/trademark/patent laws across the board need overhauled; however this is not how law works in the US. We can complain to the point we actually get politicians to want to do something, or even the Supreme Court, and they can’t do jack about it. Once a law is in place it remains so and can only be amended either by case-rulings or by other bills and laws passed in congress. The whole system is archaic in an information age. Every facet of government needs rebuilt to facilitate the current age.

  • Oogity Boogity

    Good points Jim. The whole thing is ridiculous. BTW what did u think of the switch as a console?

    • Smürglüdörg

      The episode is I believe titled “I want to talk about the switch but a dickhead dev accused me of trademark violations”, and he said the switch was ok. Also in one of the jimpressions videos he probably talked about it, but I can’t say which one, if any.

  • Jiryn

    I have three theories, besides the “Money Allergy” joke I keep making.
    #1. The NES Classic would be in direct competition with the Switch Virtual Console. Why sell a package of 30roms for $60, when they can double dip and sell them for $5 a piece and bring in even more money.

    #2. The fact people have found a way to hack/jailbreak the console is leaving a bad taste in their mouths.

    #3. Japanese Business of making certain items truly “Limited Edition” where they only make the item for a short period of time, driving up demand and costs of the item then discontinuing it. The sales look great, and creates more demand and expectation for the companies’ other products… BUT isn’t so good for the consumer, and is an older practice mostly limited to Japan.

    Personally, I think #1, and the fact Nintendo fails to realize the items would NOT be in direct competition with one another.
    People are also speculating (myself included) that the continued support of the 3DS and 3DS line is bullshit. While Nintendo CLAIMS they are working on a 3DS Two, they said the same thing when the DS came out about the GameBoy/Advance line, but then the popularity of the DS made them stop production/development on the GB line entirely.

    • suaviant

      My bet would be on #2.

    • EvolutionKills

      1 – Seeing as how they already didn’t have a problem triple dipping (Wii, WiiU, 3DS) on their ROMs, I kinda doubt they have the introspection to warrant such concerns.

      2 – Possible, but also it’s 2017 and my toaster can run DOOM and NES emulators. If this wasn’t a consideration before they made it, they are disastrously shortsighted.

      3 – Also possible, but exporting Japaneses business sensibilities to the entire world is horrible, something s going to get lost in translation. Had the thing been clearly marked as ‘Limited Edition’ for all territories outside of Japan (where such bullshit is not seen as an acceptable norm), it would at least hint at some method to their madness.

      So yeah, I don’t have a clue, but as an US consumer it leaves me really cold. The only people benefiting from this are the bloodsucking scalpers. Nintendo’s commitment to refusing to take my money is staggering. For a company that is supposedly all about inspiring childlike joy, I sure haven’t felt any of that from them in a long fucking time, and that’s really disheartening.

      • Jiryn

        #1. While I agree they had no trouble with triple, quadruple or quintuple dipping…
        The Wii’s store closed shortly after the Wii U’s VC fully opened. (Though you can still buy many of them through the Wii)
        The 3DS was thought to be a stand alone.
        All three were firmly established when the NES Classic was released, and now Nintendo is trying to start/establish the VC on the Switch so they could be phasing out the NES for this reason, but this is only speculation.

        #2. Yea, but Nintendo will be Nintendo. They still have those clauses on their site saying emulators and roms are illegal, but then go ahead and make their own emulator and sell us widely available, downloaded roms through their services.

        #3. Nintendo still believes they are just a Japanese video game company in many ways. They treat their business as if they were solely in the Japanese region, which has caused many, many clashes between the US and HOME offices. Sadly this includes archaic business practices that have no place in the modern business world.

  • ammie886

    After f*ck konami news and oh ubisoft,
    I propose a new post-quisition segment: nintendo what?!

    • ThinkingClass

      Nintendunfuckedupagain News (perhaps)

      • EvolutionKills

        SEGA does what Nintendon’t!

        Good times…

    • Wolfie

      Nintendo Does A Nintendo

    • Charlie Koszulinski

      How about The Nintendope Bulletin?

  • Gremlech

    maybe they don’t won’t to be dedicating materials to the production of three consoles at once and as such have decided to cut production of the one that is seen as the least valuable to the company at the moment.

    maybe the whole “we hate money” thing could be true, they have enough money to run a cash deficit 38 years in a row and if really got to that point they could easily resize or sell off the incredibly valuable gaming IP they own full rights to.

    • zybch

      There’d be MANY companies willing, desperate to buy a license to produce the NES Classic from nintendo. Even if they had to sell them at $20-$30 more to cover a nintendo-cut they would still sell like hotcakes.

      • Gremlech

        the thing was never meant to be as popular as it got, its not like nintendo advertised the thing very much. i only knew abut its existence once people were complaining about how they couldn’t get one. honestly don’t get what the big problem is here, this isn’t some insidious business practice. this is a company discontinuing a product as it can draw away resources and compete with the company’s two other devices on the market currently.

  • Two words Jim…

    “Chip shortage”

    • Alexander

      For an ARM Cortex-A7?

      Unlikely. The NES Classic does not ship with anything close to resembling NES hardware, it’s a chip you’d find on a phone or Raspberry Pi 2 with an emulator.

      • ThinkingClass

        Read Coleman’s comment again but do air quotes with your fingers when you read speachmarks. I think then you’ll get it :-).

        • EvolutionKills

          Speachmarks? Where on Earth do they call those speachmarks? I’ve only ever heard them referred to as ‘quotation marks’.

          Or is being silly and obtuse kinda the point, and I just ruined the punchline by questioning it?

          • person

            In the UK at least, quotation marks are these (‘) and speech marks are these (“).
            Here’s an example from a piece of Jim Sterling fanfiction, I found:

            Jim Sterling sat down at his desk one day, opened his window and shouted to the world: “Microtransactions are a load of shit! Why does the ‘AAA’ industry use them so much?!” Then he had a sleep or something.

            So that’s how you use quotation marks and speech marks in the UK. I may have misused that colon, though.

          • EvolutionKills

            Yeah, but then you end up putting speech marks around the words directly quoted from Jim, and used quotation marks for emphasis within the direct quotation itself. That is parkway/driveway levels of ass-backery there.

            If you’re having a go at me, it’s pretty funny. If you’re not, it’s even funnier, and I’ll bring this up every time someone want’s to give us yanks some shit over our usage of the English language.

          • person

            I wasn’t ‘giving you shit’ or ‘having a go at you’ (there’s another example) over American use of the English language. I was just pointing out how they differ.

          • EvolutionKills

            If you were pulling my leg, it was a genuinely funny joke. If you were telling the truth, then it was a case of reality being stranger than fiction, which is even funnier. Whatever your intentions were, I just found it all rather amusing regardless; and I do mean that sincerely.

            Also, I learned something new, so that was a plus.

          • person

            Yeah, only on Jim Sterling’s comment page could two people have a mildly surreal debate about punctuation marks.

          • EvolutionKills

            To be fair, I’m sure we’ve both done far worse things with our time.

          • James LaValle

            Bingo lol

          • ThinkingClass

            A quick google reveals; Punctuation – speech marks. Speech marks are also referred to as QUOTATION MARKS and as INVERTED COMMAS. They are used around QUOTATIONS and TITLES and to indicate DIRECT SPEECH. QUOTATIONS are easy to punctuate.

            So it’s just colloquial phrasing, Quotation / speech marks are the same thing.

            Every days a school day.

        • Hey you got it.

          😆

      • I don’t really think you needed to explain that a joke about the Nintendo chip shortage of 1988 wouldn’t be a problem in 2017.

  • I assume that Nintendo was not sure what they wanted to do with the Switch online store. By now they have decided that they want to sell NES games again for five bucks a piece and that the NES Classic would make that proposition less marketable.
    Lets not forget that Nintendo has been the most scummy console manufacturer since the 1980s literally doing anything (well anything legal^^) to fight their opposition.

    They are a toy manufacturer who love to toy with their fans and sadly Nintendo fans are among the blindest, having already been indoctrinated as children and singing their gospel, and thus will love their drunk menace of a molester priest no matter what they will do to them.

    • EvolutionKills

      Dude, I’m annoyed too, but Nintendo ins’t at Roman Catholic Church levels of villainy yet. There’s still a pretty wide gulf between myopic, out of touch, anti-consumer business practices, and nurturing a literal globe spanning army of child rapists.

      Not that what Nintendo is and has done isn’t scummy. But there’s scummy, and then there’s child rape.

      Just sayin’…

      • hehe ok I agree that the comparison is off and I apologize for that. I am just not used to how literal internet comments appear to be taken, and will probably never be considering how long I’ve been around^^
        But even if the comparison is off the basic idea is sound, as it was meant less to compare Nintendo to rapists but more Nintendo fans to apologists. Or as Jimmy Dore says so adequately: We are all like children of alcoholic parents, we don’t get mad at them but instead we get mad at those who point it out.

        • EvolutionKills

          I got the apologist angle, and it can be a rather apropos comparison. Especially with certain fan cultures, such as those harbored within gaming. But yeah, pulling out child rape is using the big guns, and tossing it around lightly lessens it’s intended impact.

          Don’t get me wrong, I subscribe to the school of thought that nothing is off limits to the realm of comedy; I personally hold nothing sacred. I was not at all offended by the analogy, and I apologize if I left that impression.

          But impact is why I’ve refraining from calling President Trump a Nazi or demanding a coup. Because we may still need those words to mean something in the foreseeable future, and I don’t want the impact of their use to be blunted prematurely.

      • Jiryn

        True, but they have always been very scummy in the business/corporate world.. which is why I don’t respect them.

        • EvolutionKills

          Oh, sure, I get that. But I don’t just lack respect for child fucking priests, I actively hate them. There’s still a rather large and important difference there. I just think we all need to be careful tossing around comparisons to kiddy diddlers or the Nazis, because you need to save those for when the actual kid raping Nazis show up at the party.

  • artisticMink

    In Nintendos weird codweb of a mind, it might really be the case that they think the NES Classic would steal market share from the switch. And since it has fulfilled its duty as a convinient gap closer till the switch release, they just pull the plug.

    But yeah, it’s weird, the whole artifical scarsety thing. And it seems artificial to me, since the NES Classic and from what i could see the switch too are both quite cheap and easy to manufacture.

    Around here, you can’t even get a switch anymore. Major retailers can’t give you an estimate because they don’t get one. Probably because of the qualityissues with the first batch, but still pretty weird.

    • zybch

      They’ve done it successfully since the Wii. It was over two years before the Wii was easily obtainable.

      They’re doing it with the switch now too.

  • lgb

    And yet if someone was to go “Alright, let’s emulate these games” Nintendo would flip every table.

    • EvolutionKills

      Consumer – Okay, I’ve got a TV and I’m feeling a bit nostalgic, and I want to conveniently play some games I grew up with as a kid.

      Nintendo – That sounds great! Here, have a look at the NES Classic Edition! 30 classic NES games that’ll run on modern HD TV’s, all in one cute little package that looks just like a miniaturized NES!

      Consumer – Great! That sound right up my alley, so how much?

      Nintendo – MSRP of $60, provided you can actually find one…

      Consumer – Wait, what? If I can find one? You’re Nintendo right? Why can’t I just walk into literally any big box retailer or browse any decent web retailer to just get one right now?

      Nintendo – Oh, well, you see, we only made so many. We really didn’t have any plans to make more after the initial run, although our company thrives off of milking nostalgia like this. So demand blew up in our faces, and was exacerbated by scalpers who would camp at stores and buy up everything as soon as what little supply came in to their local retailers.

      Consumer – Why aren’t you just making more?

      Nintendo – Because we’re Nintendo, and that’s all you need to know.

      Consumer – Well, I’m not going on EBAY to feed bloodsuckers twice the price for the idea. $60 sounds just right for a whole prepacked unit, $120 is bullshit and just feels dirty.

      Nintendo – Well, you could always get a Wii or WiiU and buy the titles individually.

      Consumer – But they’re whole other machines, with light bars and other bullshit I neither want nor need. Plus, how much do they go for individually?

      Nintendo – Oh, decades old NES games, delivered on a platform that already bought without any games on it? Only $5 a piece for the download.

      Consumer – $5 a piece, when you wanted $60 for 30 of them plus the hardware? Yeah, no dice.

      Nintendo – Well, we’re sorry you feel that way, really wish there was something we could do to help you, but it looks like our hands are tied.

      Consumer – Well, what other options are there? What about one of those Raspberry Pi thingies. I could have sworn I saw something about them on Facebook or something…

      Nintendo – IF YOU EMULATE OR PIRATE OUR SOFTWARE WE WILL SUE YOU INTO OBLIVION.

      Consumer – Really? You just told me you literally do not want my money, and cannot do anything about it.

      Nintendo – YOU HAVE BEEN WARNED.

      Consumer – Fuck you guys.

    • Molly

      Right? I’ll be honest, I don’t feel the least bit bad about emulating games that don’t get a release in my region or translated. They missed their market, they already excluded me as a consumer of that product, so they shouldn’t be mad when they just, you know, continue to not see my money for the thing they didn’t want to sell me. Nintendo or any big corporation who has the resources to get me to buy the stuff and chooses not to… I don’t care.

  • TheZaius

    “Seven Out Of Ten”
    WHY?

  • squid spitt

    That’s because NINTENDO are a bunch of CUN#$………Skeleton Warriors!!!!!!
    But seriously……the Classic has been hacked (ie. you can install almost all of the NES library Roms for FREE,LOL). So of course NINTENDO are gonna cry about that and punish their ungrateful customers by discontinuing another popular product. Whats the saying….”cut off your nose to spite your face!?”. It happened with the WiiU as well, maybe the Wii even? Ah well, whats next – SWITCH anyone!!!? I think Nindie should give up Hardware production……it’s just way tooooo easy to HACK!!!lol

    • ATBro

      You’re a bit of a kook, but you’re right about this.

  • Azztron 6

    I stopped buying Nintendo consoles after gamecube. Just give me a console without gimmicky controller’s please so I can play a zelda game

    • zybch

      Gimmicks and utterly overblown nostalgia is pretty much all they have now.

  • thegreatpumpkinking

    this was how a friend defended this to me, that nintendo is making this item a collectors items ensuring that the last shipment will be the most sought out item, ensuring everyone will be looking for the last batch. I think their doing it for the publicity and in a few months they will announce its return or a snes classic

  • Enigma_2099

    Sorry… I just don’t care.

    • Utritum

      And yet you cared enough to write a comment to tell that you don’t care.

      • Enigma_2099

        … that’s how this whole freedom of speech thing works. Welcome to today.

        • Utritum

          I don’t see what this has to do with freedom of speech. What a non sequitur of a comment.

          • Enigma_2099

            But it’s a comment I am allowed to make… because I have the freedom to do so.

          • Utritum

            What the hell are you on about? Are you even speaking English? I cannot comprehended which otherworldly acrobatic contortions your mind made to somehow make this about the freedom of speech, and, frankly, I hope I never do.

          • Enigma_2099

            And yet he keeps on responding. And if I wasn’t speaking English, you wouldn’t be able to respond to me, would you?

          • Mrguydude1337

            Ladies and gentlemen and all between, I present to you the most pointless argument ever.

          • Enigma_2099

            Agreed.

  • Gaijin-

    Not that I would agree to it, but my guess is that Nintendo intends to offer their old games via Switch’s paid online service and doesn’t want people to bypass that with the NES.

    In any case, this is a company that lost all contact with its customers years ago, and the only way they’re going to learn the lesson is if we stop buying their products.

    • But we would only be getting those games for a month anyways. I think it’s meant to be try before you buy tactic, so is it really that important that the games are then bought on the switch and not through the classic?

  • Revealing the truly insidious nature of IP.

    1) Clearly, it isn’t necessary to get people to buy products. NES emulation has been possible for at least 20 years, and the games available for free on the Internet. Yet the Classic still sold, often to people very much aware and capable of emulation.

    2) That it isn’t about protecting consumer quality, because it leads to absurd situations like this where the IP owner can simply decide not to sell the stuff. If there’s a demand for it, there is a supply for it (see emulation and roms), and IP doesn’t achieve much except chase the demand and supply into the black market (even free, it’s still a black market). Rather like outlawing drugs, prostitution, and abortion, in fact–if people want something, they’re gonna get it.

    3) Yet consumers actively being screwed over by IP still line up to defend it. “You don’t want to sell it to me? Fine. I’ll get it elsewhere for free,” isn’t an unreasonable position. Meanwhile, absurd laws protect Nintendo from the consequences of their actions by allowing them to have people kidnapped and held against their will, be ransomed, or extorted, and we just continue on, as though all of this was perfectly normal…

  • Thomas Neo Anderson

    Just another reason to add to my very long list of reasons why I wont support Nintendo and refuse to buy any of their products. (not that I could if I even wanted to evidently)

  • Tyler Cataldo

    Next they are going to discontinue the Switch.

    • EvolutionKills

      We are Nintendo, and we are allergic to success.

  • lost

    “We understand that it has been difficult for many consumers to find a system, and for that we apologize.”

    A Nintendo apology certainly is a strange beast. Not an admission of error, not an indication that it will try to change what it’s doing so the situation can be remedied, just sort of a general vague nonstatement with more than hint of “Yeah, sucks to be you.”

  • twigcollins

    Is there really some Japanese culture of limited edition scarcity? Both Persona 5 and the Last Guardian had limited editions that I could grab no problem at amazon, and Squeenix won’t stop sending me e-mails full of limited edition merch for preorder.

    • ATBro

      It doesn’t have anything to do with them being Japanese. It’s because they used it to great effect for 18 months with the Wii, and now they know it works. This is the first time they’ve initiated the tactic and not taken the next step of increasing production to a starving market.

  • Captiosus

    I’d love to know the answer to this as well, Jim. I cannot believe with any credulity that they “couldn’t anticipate” the demand for this thing when they announced it last summer. Then completely bungled the delivery and subsequent follow up months. Although it’s pathetically easy to build my own HDMI emulation machine with a Raspberry Pi, I would have gladly tossed Nintendo $60 for this thing (and then some other company extra cash for a controller extension). Instead, it looks like Nintendo would just rather me pirate the games.

    No, I KNOW what Nintendo wants me to do: Buy these games (yet again) at an inflated price on the all-but-inevitable Switch VC. Maybe I’m just too cynical but it’s clear Nintendo would rather gouge people for $4.99 per NES title on VC (as they’ve done since the original Wii) than sell 30 titles for $60 on a retro nostalgia machine.

    Meanwhile, they’re back to their shady bullshit with their latest wave of announced amiibo, with retailer exclusivity for “player two” and other re-colored models, and some companies (*cough*Amazon*cough*) are not even sure when they’re going to open preorders because they’ve been bit in the ass by Nintendo’s scarcity bullshit in the past. I expect the Cloud/Carrin/Bayonetta/Splatoon 2 line of amiibo to be a repeat of amiibo nightmares past, with many of them ending up scalped at inflated prices on eBay.

    • EvolutionKills

      That’s the kicker about the Amiibos. Nintendo can, after the fact, cop out to being a bunch of myopic dipshits too afraid to stock an item almost perfectly built the ape the most culturally significant piece of Nintendo nostalgia. I can get that they may have had a limited contract to produce only so many of them and never intended it to take, off, and that they were stupid enough to not label the damn thing Limited Edition like any other sane company would in such a situation.

      But the Amiibos? Plastic pieces of nostalgia kitsch, that they cared enough to integrate software functionality and had to spend extra money for hardware components to make it work? That they so seemingly care enough to make more, but yet never care to make enough to prevent every subsequent release from being an absolute shit show? That has entirely turned me off from them. The entire mess surrounding them is so toxic, that I want absolutely nothing to do with them. It’s a self fulfilling prophecy, where their complete lack of desire to serve their fans and keep up with demand, in turns kills the very interest that would otherwise be supporting that demand.

      It’s almost as if being told in no uncertain terms that “Fuck you, we’re Nintendo, and we don’t need your money” comes off as a huge dick move that kills brand loyalty and engagement.

      Who’d have thought? Evidently, nobody with any power working at the Japaneses home office.

  • Tao

    I would imagine that with the ‘success’ of the Switch, Nintendo would rather people throw down £5 per game on their Virtual Console than have people get them all for a fraction of the price with the NES Classic.

    Or maybe something regarding the licencing on any of the games? There were games from Capcom, Konami and at least one other I can’t recall right now on there. Perhaps that could have caused an issue in manufacturing more systems (though even then, just remove that/those games and replace them…Not a complicated solution)

    Regardless, I’ve never seen one of these on store shelfs for retail price…The closest I’ve come is one in the window of a CeX store for £97…They also had a Switch with no games in the window for £400 the day of release and were charging £50 for a Ness amiibo during the amiibo hype, so, yano, saying I saw one in CeX is like saying I saw one being sold by a scalper on eBay.

  • Matthew Walton

    You’re going to have to start a new post credit segment on for Nintendo to go along with Fuckonami and Oh Ubisoft.

    • cynththepoet

      I humbly suggest “Ninten-doh!”

      • Fallen Prime

        NEIN-tendo!

        • MKohanek

          Both good – I have to go with NEIN-tendo, because it is funner to say

          • Cobra_IronFang

            Concidering it’s pretty much a meme already I’d go with “What’s wrong with you Nintendo?”

    • FiveOD

      As dumb as a lot of Nintendo’s decisions are, they don’t quite live up to the sheer gall of Ubisoft and Konami. While Nintendo seems to hate money, Ubisoft and Konami seem to hate their cusomers.

      • Matthew Walton

        Doesn’t matter. The idea is they’re making bafflingly idiotic business decisions.

        • FiveOD

          Right but the difference is Nintendo makes one of these decisions once a year or so while Ubisoft and Konami are fucking up on a monthly or even weekly basis. Special segments should be reserved for the worst of the worst, otherwise every game publisher could have its own.

          • Matthew Walton

            I think Nintendo makes decisions like these more than once per year. The Switch’s entire development was marred by them. …ok maybe not entire development.

          • FiveOD

            Guh? The Switch is a huge critical and commercial success, and they’re reportedly ramping up production to meet demand. It’s definitely not perfect and has some issues, but you picked a bad example to make the point that Nintendo makes bad business decisions. Like seriously the Switch is one of the few good moves Nintendo has made since the 3DS.

          • Matthew Walton

            I’m aware of that. They still made several decisions regarding it that made no sense.

      • ToasterTank

        A 7/10 on the dumbass scale is still a pretty high score though… 😉

    • EvolutionKills

      Nintendon’t Care!

      Might as well shanghai one of the best established portmanteaus.

  • Kotaro

    Oh there is definitely a reason for all of this, for all of the completely insane decisions that Nintendo has made over the years, but I can only think of one possibility that can explain it: Nintendo’s execs are deliberately trying to tank the company. That’s the only thing that makes any sense at all.

    • Mrguydude1337

      They’re doing a Producers. Though I suppose it would be Developers in this situation.

  • Muddy Scarecrow

    W H A T ‘ S W R O N G W I T H Y O U ?

    • Dariusz G. Jagielski

      I D O N ‘ T K N O W ! ! !

  • OctopussGrift

    Reggie wants to make money scalping NESClasics on ebay and despite them being scarce people still aren’t willing to pay his exorbitant prices. The hope is that this will make people desperate enough to bite.

  • Michael O’Connor

    Probably pulled it either due to how easy it is to crack and have their full library on or because they want to force, as mentioned in another comment, you to use their $5 subscription rental service for 25+ year old games. Maybe both. Maybe Nintendo just just happens to be run by insane tentacle-monsters that think in ways so alien it’s impossible for creatures from our dimension to understand.

    • Steve

      But in order to do that you have to download ROMs and go through a convoluted process to get them on there. The fact that you’ve got a device on which to download the ROMs means that you 100% definitely already have a device on which you could play them. So I really don’t see how this justification makes any sense at all. This whole situation is so frigging weird!!

  • Dragmire

    I honestly think they stopped production in order to expand production on the Switch. They did announce that they were doubling production of the Switch right? It’s less expensive to refocus a factory on a product with a far larger long term profit margin than placing orders a new factory entirely.

  • Wyvern Mistress

    I think they have a very narrow minded and obsolete marketing mind, the whole company, they may have decided they didn’t want one of the products compete with the other, as it is possible to fall into this kind of scenarios, I personally don’t see how, but I don’t work for Nintendo.

    I do agree with the “conspiracy theory”, it is a legitimate practice and Nintendo does operate with the mentality of a stereotypical toy manufacturer company, a very old one, one that is very very late to adapt to a more globalized world (forgive the redundancy) and is very reluctant to try.

    Probably someone at Nintendo decided to think into the future, way into the future and only for the future, this kind of practices help only in the long term, it will cement the Switch as a massive success and the same will happen with the NES thing, it was reported that Nintendo had money to afford themselves years and years of failures before they had to actually start to worry, if this is true, it sounds very natural that one would want to invest for the years after that, even if that means cutting on your immediate earnings.

    The theory of why Half-Life 3 will never happen comes to mind, Valve makes so much money, they don’t really need to risk their reputation trying to make the game, even if the game is a massive success, the earnings would not matter much to the company in the long term.

    Do I like what they do? Absolutely not, but from a very cynical point of view, I have to admit, I kinda get why they do this shit.

    • EvolutionKills

      I get it, but that doesn’t mean that I have to like it; and as a consumer, I’m under no obligation to care about their motivations.

      Two things could have alleviated this, even assuming that the initial plan was for a one off holiday filler. Option one was to make sure that whatever contract they had for manufacturing, had options for extensions if there was sufficient demand. Because even if you weren’t planning for it to take if, if it did, but people cannot get it? That leaves people unsatisfied and resentful.

      If they wouldn’t or couldn’t do that, then every box and advertisement needed to have Limited Edition emblazoned across it. Everyone needed to know that it was a limited production run, and that simply waiting out the bloodsucking scalpers was not a reasonable option. Because unlike every other piece of Nintendo hardware that hooks up to a TV, it would not be available eventually. People were not expecting a Nintendo to be a limited run item, and given past precedent, they had no reason to expect otherwise.

      That they did neither leaves me with thinking they’re either stupid or callous, and seeing as how I’ve been unable to get one at retail and now probably never will, I’m angry with them. I was also super hyped for the Switch, but they botched the pre-order roll out for that too, and combined with post release coverage, has cooled me considerably; and I own a fuckin’ WiiU. It’s almost as if sending people the message “We don’t even need your money, because fuck you, we’re Nintendo” is a colossal dick move; to people who are under no obligation to give a fuck about the motivations behind fiscal policy decisions of old men in a board room on the other side of the planet.

      • Wyvern Mistress

        Well, I did say I didn’t like it either, I never said anyone else had to like it. 🙂

        And just humor the possibility that this strategy is not leaving that many people mad and resentful, they are probably fabricating demand, which is where the conspiracy theories seem to aim at, purposely giving out less copies than what is expecting to be sold will create the illusion that the consoles are in very high demand, regular people who just want to buy a console will naturally think the console is very good if they are flying off the shelves, we could argue if this is a good strategy or not, depending on how many people fall for it, my guess is that its working flawlessly.

        And the people that get offended or get that message, to Nintendo, they are probably just a vocal minority, If you want a company to get a message, deliver it through their wallets, that is their true ear. The WiiU’s low sales is waht told them of their failures, not the best crafted journal or critique.

        Cynical, maybe, but we are talking about corporations, business, and Nintendo, is just another one of many out there.

  • Nathan Hull-Crew

    I thought the answer was obvious: because their control over it has been broken. People figured out how to play games on it other than the games they said we could play, so they’re mad.

  • Maybe Nintendo planned this all along, using the NES Classic to amplify the masses’ lust for those old games, then leaving the people with no choice but to buy those old games at a more expensive rate through Virtual Console.

    • Za_Docta

      You’d think if their plan was to avoid splitting their market between Classic and VC , they’d never have brought the classic out in the first place. I mean, the Switch was a guaranteed seller too so if they were trying to appeal to nostalgia they should have committed to that one way or the other.

  • Stop Right There
  • Philippe Bruneau (Bleusilences

    My bet is they are going to sell another version of it soon enough. I couldn’t think
    another reason on why they stopped making them otherwise…

  • Corey Halfhill

    I read on Kotaku that Nintendo only intended the NES mini to be available for the holiday season and they did not expect the product to be a huge success. This is that classic Nintendo arrogance at play here. It wasn’t their plan for the NES mini to be a success, so they’re gonna make sure it’s not successful. Nintendo demands success on its own terms and they’re sure as shit not gonna let their fans dictate what products sell well.

    This holiday season, can we expect to go through the exact same process with the SNES mini?

    • EvolutionKills

      Part of me would take a sort of sadistic pleasure out of them doing that, and it failing miserably. Looking back at the 8-bit and 16-bit generations from an American perspective, the NES dominated it’s position. Nintendo almost single-handedly saved the domestic home console market after the Atari collapse in 1983. Their position was not so overbearing with the SNES, that console simply doesn’t have the same larger cultural cache outside of the older core audience that the NES does.

      So I’d love to see them do a SNES Mini, and yet have it be missing many of the classics of that generation from 3rd party publishers (Crono Trigger). I’d cackle in glee as they way overproduced units hoping for NES Mini like demand, and to have it only appeal to that much smaller older core audience, leaving both Nintendo and a bunch of opportunistic eBay scalpers holding their dicks and a ton of extra stock they cannot sell.

      I mean, this would only make the dipshits in charge of the Japan home offices further bury their heads up their own asses, further solidifying their internal narrative that they were right with the NES Mini and should have never been talked into making so many more SNES Mini’s by their American and European distribution arms. They’d curl themselves up in the fetal position, and just keep trucking on as Nintendo does, because fuck you they’re Nintendo.

      • Sam Hamer

        That’s some fine piffle you’ve produced, well done!

        • George Avronidakis

          Hacked NES mini with Wii classic controller = SNES mini…

  • They may go out of their way to avoid taking my money, and I may go out of my way to avoid buying all that much from them, but I’ll be damned if I don’t get my money’s worth from reading about their antics.

  • gasmaskangel

    I don’t think they hate money. I think they hate their customers and their industry, or at least some of the executives do.

  • Qwerty

    Scalpers are eBay – “Thank you Nintendo for continuing to support our pockets”

  • Pangalaktichki

    I think you’re right on the money with the toy comparison and, most likely, it is a shareholder thing. “Look! We sold out every piece of this shiny thing we ever made! But we want to make this another shiny thing even more popular.” “Of course”, said the man in the suit, “axe the first shiny thing so it doesn’t cannibalize sales of the next toy.”

    • ToasterTank

      Nintendo started out as a toy company and they clearly never discarded the mentality that comes with that territory. It’s pretty obvious when you listen to interviews with people like Miyamoto. Somehow, they seem to have missed that they’re now working in a similar, but quite different industry than the one they started out in. Microsoft and Sony at least understands that the gaming industry is a service industry, even though they too make frustrating decisions from time to time.

      I really wonder how damaging this mentality actually is for Nintendo. I mean, sure, they’re generating a LOT of frustration with a portion of the consumers, but how important are they really in the grand scheme of things? It’s gonna be interesting to see where Nintendo’s at 6-7 years down the line.

  • Za_Docta

    So how long do we think it will be before we can actually get hard data on Classic sales performance?

  • Cyrad

    Nintendo only believes in how “valuable” their products are. Not how much money they actually make from it.

    That’s why they fight imports and ROMs of old games. That’s why they trample your Fair Use rights to block video reviews and Lets Plays. That’s why they shutdown popular fan games. That’s why they egregiously understock products they care about. Of course, they don’t do these things with games or hardware they want to make money from – they do it to products and IPs they consider “precious” to their brand. They care more about you wanting their products than your happiness and money. That is how Nintendo thinks.

    • ToasterTank

      The absurdity comes into play when you look at how utterly ineffective their attempts to control the market and their consumers is. Mostly, it just creates ire among some of their most loyal fans and as far as I know, emulation has never been as easy as it is today, and Nintendo games are far from unaffected, especially considering they’re less hardware demanding than competitors (If we’re looking at more modern systems like Gamecube vs PS2 and Wii vs PS3).

      They’re throwing money in an attempt to brute force the problem instead of sidestepping it by offering superior alternatives. I for one don’t mind forking over money for old games as long as the service is actually convenient and priced appropriately.

      Piracy is almost exclusively a cost and service problem and there are plenty of evidence for it. Just look at services like Steam. PC should according to Nintendo’s logic be the platform with the most rampant piracy problems, yet Steam somehow thrives and continues to grow.

      • Cyrad

        Unfortunately, Nintendo doesn’t stay current with industry standards and are out of touch with consumers. Especially consumers in other countries.

      • DCtheEE

        If all I’m getting is “Save State” capability and 30 NES titles with a SINGLE controller for $70, why wouldn’t someone just choose Retropie and play ALL the games for the same price with an on-par experience?

  • ATBro

    The answer is so simple, I’m surprised Jim didn’t think of it. The reason is piracy. The effort to get every single NES game onto the Classic is negligible at worst. If everyone can get the Classic and put all those games on it so easily, why would they ever need to get the NES Classic 2?

    • wutnau

      So, instead of getting even a bit back from hardware sales (no way was the NES Classic sold at cost, plus I suppose at least some accessory sales are to be expected), Nintendo would rather people just use emulators? Because that’s the inevitable outcome.

    • ToasterTank

      That doesn’t really hold up considering that there are cheaper and superior alternatives if you want a dedicated retro gaming machine.
      Anyone that would be willing to go through the extra steps to turn the NES classic into a “pirate machine” probably wouldn’t find any of the alternatives too complicated to set up, and considering they wouldn’t be locked to it being just a NES machine…
      I can’t really see there being much weight to that argument.

      Most people just use products as they’re supplied out of the box and those of us who like to go the extra mile to get the most out of our purchases are in a pretty small minority in comparison.

    • Graeme Vaughey

      The reason for the products discontinuation at this particular time is obvious: they are about to release the virtual console on the Switch and they would rather sell old NES games at $5 each, than a machine with 30 already built in.

      The reason for the NES Classic’s pitiful stock output prior to the Switch, on the other hand, is anyone’s guess… Perhaps:
      They’re pet dog spoke to them in French and told them to only make 100,000; They discussed the matter at length with their cheese sandwich;
      They sacrificed the remaining stock to the king of the jelly-babies;

      Any of these reasons are equally viable, and make just about as much sense as a bunch of executives massively underestimating the demand for an iconic and beloved games system from the 80’s.

    • ENAY

      No market for a SNES Classic either since people are already playing those on it.

  • Steve Walsh

    it defies all logic that nintendo somehow manages to stay in business

    • Supergoron

      They produce Mario, Zelda, and Pokemon games. Those alone can sustain them.

      • Steve Walsh

        yeah, if they fully whore those properties out to the f2p mobile market

    • MechaSlinky

      Not really. What defies all logic is an object with negative mass, yet apparently scientists have created that somewhere. You push it and instead of it moving in the direction it was pushed, it moves in the opposite direction. Gravity would cause it to fall up. It’s like they peeled back the layer between reality and its source code and entered a -1 to multiply all of its movements with! THE MATRIX IS REAL!

      Also, I found those massive half-pound Reese’s peanut butter cups for like $1.50 each on clearance. Those things are usually $5 or $6 each! THE MATRIX IS REAL!!!

  • Graeme Vaughey

    It is with a heavy heart that we now must all acknowledge that our saviour Jim Fucking Sterling Son actually got something wrong… by underestimating the utter retardation of Nintendo. In the Jimquisition episode “Nintendo – A Shit Distributor and Fuckheaded Toymaker”, Jim asserted that Nintendo were not complete morons, but were instead playing a long term game of driving up demand for the NES Classic before dropping millions of them onto store shelves when demand was at the absolute peak. Now, it seems that the former was actually true: they honest-to-God underestimated how popular this was (fucking obviously) going to be. Wow. Just wow.

    • ToasterTank

      I feel like there needs to be a Jimquisition character to explain why this happened.
      Some kind of corporate stooge time traveller from the future perhaps?

      • Graeme Vaughey

        Or he could just blame Chip.

        • ToasterTank

          What if it’s both? :O
          *cue the theme from the movie ‘Halloween’*

          • Graeme Vaughey

            Well that’s Jim’s Halloween special episode already written for this year, then.

    • Gremlech

      or maybe,

      maybe

      the nes classic was never intended as a mainstay and was instead made as a simple device to hold the factories over whilst they got the switch ready, and now that they are producing the switch nintendo wants to redirect resources back towards the consoles they are actually making instead of a plug and play made to be a quick one time offer for those interested and then never looked back on again.

  • Graeme Vaughey

    Any chance of an “Oh, Nintendo” segment in the Jimquisition alongside “Oh, Ubisoft” and “FucKonami news” ? They seem to give you plenty of material.

    • ToasterTank

      “Nintendon’t get it”? 😛

      • Graeme Vaughey

        Works for me.

        • Rueben Jones

          NintendDOH is another obvious one.

          • MechaSlinky

            NintenDURRR!

  • Cloud Strife

    Let’s get it out of the way, there are no good corporations, but some of them are real scumbags, Nintendo being one of them. Maybe they just enjoy slapping their most devoted fans like the bitches they are and watch them squeal for more.

  • ENAY

    The reason why they stopped it is simple, it got hacked and they can’t do anything to stop people modifying it to make it a better product than what it was sold as.

  • Secuda

    Well i am certain i heard it was going to be sold in shop for limited time. not sure if it has to do it being hacked, but then again this is very very short time period for old school fans to work within order to get one.

  • Manthraxx

    I was going to buy a Switch. I was thinking “hey this may be a good time to finally get a Nintendo console for the first time” (PC M.R.)… Then this shit happened, not to mention all the other shit, so I’m out! FUCK YOU NINTENDOODOO

    • EvolutionKills

      I’m right there with you. I’ll take that switch money and put it into a new GPU before that. Maybe I’ll get one in a year or so after a hardware revision (better joy-con button placement, metal-on-metal rails, larger internal storage, etc.) and a good Monster Hunter game, I just don’t feel like I need to replace my DSi-XL or my 3DS-XL quite yet.

      • Tyson Silver

        The Joycon button placement really isn’t that bad. I know it looks awkward as fuck but it’s actually quite comfortable.

  • Martina Veselá

    It’s simple: Nintendo loooooves to brag about its dedicated fanbase, how their products sell out fast and how they’re highly collectable – which I’m sure has absolutely nothing at all to do with the fact they never produce enough of their stuff. Nintendo is a terrible company that doesn’t care about its fans.

  • ManuOtaku

    I think the upping of Switch production might have some incidence over this. Also they could still produce this limited edition device when there is an slump of Switch production.

    • Bitt_Player

      This wouldn’t surprise me. Stopping production on the NES Classic and retooling those production lines for the Switch is probably the plan.

  • Phil Girard

    have you considered the fact that hacking the nes mini to inject more roms have become so easy for the know-nothing consumer that nintendo might fear this impacts the switch nes virtual console sales down the line

  • realmofthefigs

    Nintendo the game developer is one of my favorite things in the gaming space. I just really love their games and even the bad/misguided ones feel like they have a lot of heart to me personally.

    Nintendo the publisher needs some serious restructuring, which is a diplomatic way of saying “I fucking hate them so goddamn much. They need all new staff from the top down, because this shit is broken beyond repair.”

    Needless to say, I am conflicted lmao. If the publishing side of Nintendo starts listening to consumers and generally acting somewhat in the consumer’s best interest, then I can actualIy say I’m a Nintendo fan.

    Right now I have to be overly specific lol.

  • Gerrion

    Hi ho!

    What if Nintendo is doing all of this to make its progress unstable, thus unreadable to understanding and consequent behaviour study/predictions, thus gaining an advantage in information (remember, there is power in information), all while relying on player uneasiness (or panic, for the most devoted) to trigger desperate, yet statistically controlled purchases from fans and have a stable revenue despite all the crazy manuevers they are doing?

    I’ll admit, even i am confused with the theory i’ve made, mostly because i don’t have statistical data or a solid psychological background (though i have some experience in it) to reveal this method of marketing. Yet part of me thinks that there is a sliver of order in the sea of Nintendo chaos that we witness from time to time.

  • Steven White

    I’ve come to think being a fan of anything is like being in an abusive relationship. While still technically true, what Nintendo customers have is a magnitude unto itself.

    • Supergoron

      Sometimes daddy Nintendo hits me if I ask about Mother 3. I should have known better though.

      • MechaSlinky

        I still remember the day Mother 3 went out for a pack of smokes and never came back…

  • David Ruckman

    I never even seen an NES classic before, and I was on the lookout for one since it’s launch.

    Does it even exist? Because right now it won’t take much to convince me it that it didn’t.

  • Kirk P. Sefchik

    This is probably gonna get buried, but here goes anyways: This is simply a misguided attempt by Nintendo to focus sales on classic NES games on Nintendo’s eShop platform.

    Nintendo had little to no revenue coming in last holiday season (other than Pokemon) and felt that it needed a bump on it’s quarterly statement. Virtual Console games weren’t selling on the Wii U and there’s little reason for consumers to buy VC games (on DS or Wii U) that are tethered to the physical console you bought them on. Thus it contrived a simple stand-alone device to make it money for little-to-no-work at a time it sorely needed it. Having padded out its winter financial situation to appease stockholders, it killed the NES Classic so that it can bring it out again at some point in the future — likely at a higher price with far fewer games. In the meantime, the only legal way to easily obtain these games remains to buy them on the Virtual Console — for a >400% markup over the price you can get them on NES Classic.

    • MechaSlinky

      That is exactly what I said to my girlfriend when she didn’t ask and then walked out of the room as I was talking!

  • Ragnarokia

    Nintendo continuing to curb stomp attempts to play old roms officially? Yo ho ho! It’s time to pirate!
    Seriously though, if I did have any desire to actually play NES games there is no bloody way I’d not get an emulator and just play the damned things. It should not be THIS hard to access stuff you are claiming you still want to sell!

  • joegvo

    Here’s your and many other people’s problem with the NES Classic, Jim.

    The NES Classic is not their future. The Switch is.

    Did it occur to you that Nintendo has more important things to be concerned about than a little box with NES ROMs? Nintendo doesn’t “hate money”. They want your money, especially now more than ever. Nintendo wants consumers to spend hundreds or thousands of dollars on consoles, games, and accessories. It’s their bread and butter as well as Sony’s & Microsoft’s. They spent a hefty fortune to promote the Switch, because that’s the product they’re counting on in the foreseeable future. They want nothing to hold the Switch back from being the success it might be for the benefit of everyone that has to do with them.

    It’s been reported that 2.4 million Switches have been sold for March. If it sold that many every month, it would pass the Wii U come September. Imagine if the NES Classic were on the market at the same time, would the Switch even get to 14 million units sold?

    Nintendo makes not even $3 for every NES Classic purchased. They make $43 on every Switch sold, and that doesn’t include first party games or controllers. The fact of the matter is, the NES Classic wouldn’t have made anywhere near the money that Nintendo would like to make with the Switch.

    When you’re a company like Nintendo, there’s no money to be made on a plug & play retro console. With the NES Classic, just pay 60 or 70 bucks & you’re set! If both consoles were widely available, the Switch would unquestionably fail due to how much better of a deal the NES Classic is.

    They just couldn’t do that. They don’t want consumers to only make a one-time purchase of $60. Clearly that’s not enough. Not when they just came out with a new system & about of hundreds of developers working on games for it.

    I didn’t even mention all the third parties that have been trying to make amends with Nintendo again. The rapid success of the NES Classic would have been screwing over those devs as well when they’re the ones that see Nintendo as a profitable partner once more. Nintendo can’t afford to make any decisions that would hurt their partners, or themselves for that matter.

    “It’s a dumb idea to go into competition with yourself.” — (Prepare for Titanfail)

    & whose to say that if the NES Classic was mass produced & killed the Switch’s momentum, that you wouldn’t be making a “Jimquisition” titled “Ding Dong! The Switch is Dead!” and repeatedly reminded us how the NES Classic was Nintendo’s achilles heel? It seems like no matter what Nintendo does, you’ll always try ruining the fun for people who love their products. Everything Nintendo does is wrong.

    How come you never mention all the faults that Microsoft has had recently? I’m an Xbox One owner, and off the top of my head, the cancellation of Scalebound, Remedy Entertainment no longer being a Microsoft-exclusive developer, the removal of the Snap feature, & the very underwhelming buzz of Project Scorpio apparently don’t hold a candle to Nintendo’s _rumored_ “free game policy” or some plug & play console.

    You’ve told us about “Nintendo moves”, but do you want to know about “Jim Sterling moves”? A “Jim Sterling move” is to nuke first and ask questions later. A “Jim Sterling move” is to sacrifice journalistic integrity for one publicity stunt after the next. Maybe the journalism game isn’t for you anymore. You might as well just be a pure comedic entity with the purpose to entertain your audience. Then again, your idea of humor is showing us an Animal Crossing: New Leaf clip & cutting to a clip of Skeleton warriors while calling somebody a “cunt”.

    As for the amiibo? That’s an entirely irrelevant can of worms altogether. Complaining about figurines that nobody wanted until they were no longer found in stores, how about that? LOL Who really wanted a Wii Fit Trainer amiibo?

    • Aerys_the_Mad

      Nobody cares about Microsoft, really.
      Nintendo, instead, is iconic in the gaming world.

      So, of course Nintendo is going to be talked about, expecially when someone who loves their products (like jim) can’t really grasp why they do what they do.

      Nintendo earning 3$ for NES Classic is nothing short of ridicolous. 3$ is more probably what they SPEND to make one of those.

      • joegvo

        I wish the rights to 10 3rd party Nintendo games cost 3 dollars.

        • Aerys_the_Mad

          I admit my ignorance on the subject. Would be surprising if they were paying more than 0.3$ (even 0.1 for the matter) for EACH NES Classic to have the Ghosts’n’Goblins Rom.

    • Extreme_ver1

      If the numbers you are saying is true, are you able to share the link to where you found your information or is it just up your ass? Thanks

      • joegvo

        Polygon.

        • MechaSlinky

          I see. So just up someone else’s ass.

          • joegvo

            When your product has licensing agreements from Capcom, Square, Namco, Koei Tecmo, Konami, and others, don’t expect to get much of a return when it only costs $60.

          • MechaSlinky

            True. What you said above is probably good stuff, too, but admittedly I didn’t read it because it was long and you started speculating that the NES Classic would have severely impacted sales of the Switch, which makes little to no sense as the Switch is capable of far more than simply playing 30 NES ROMs on your TV (although ironically the Switch isn’t able to play those 30 NES ROMs on your TV yet). Nobody is going to buy a Switch just for the Virtual Console, and nobody who is only interested in old ROMs and nothing else is going to buy a Switch.

            Then you mentioned Polygon, and I had to take a jab. Because fuck Polygon. But not fuck you, because you seem like good people and what you were saying probably mostly made sense.

            It’s most likely a mix of what you and someone further down the comments section said. This was a quick and simple way to bank on nostalgia to shore up their bottom lines a little bit over the holiday season as there was very little happening on the Wii U. The NES Classic, which its low price and third-party licenses, is not going to be as profitable overall as the Switch. And, finally, with the Switch having a successful launch, Nintendo probably felt it best to have all of their manufacturers making the fancier, more lucrative machine.

          • joegvo

            The NES classic has an edge over the Switch in two big ways. Price, & consumer’s familiarity with the games included. That would be enough for consumers who don’t normally play games nowadays to avoid the Switch entirely to buy an NES classic.

          • MechaSlinky

            People that don’t normally play games nowadays are going to avoid the Switch either way unless something crazy huge comes along to make them want to get a Switch, in which case the NES Classic offers nothing that would sway them away from a Switch. The Switch is for two types of consumers: collectors and those who don’t give a shit about games but want a cheap and easy way to play some of the games they remember from when they were less dead inside. Collectors will also buy the Switch, the second group is never going to give a shit about the Switch.

            Now, the NES Classic could and likely would absolutely steer those with a Switch away from buying the Switch VC versions of those same games unless they really needed to have some of them on the go, but there is no way sales of the Switch itself would be seriously impacted.

    • Swamp Lobster

      This is how low Nintendo apologists have come, people, they’re literally making textwalls stanning for Nintendo’s incompetent business practices and trying to dodge the subject with “But you don’t criticize Microsoft even though you constantly say the XBone is toss.” If you took the time to actually read this article, you’d see that they has also screwed over actual games like Captain Rainbow and nearly screwed Xenoblade as well, but sure, Nintendo is you’re perfect friendly neighborhood toymaker that can do no wrong.

      The defending of Nintendo screwing Fangame devs and youtubers over was scummy, but this is just plain pathetic.

      • joegvo

        This is how low Sterling Sons have come. Defending their hero who tries to spin narratives in his favor. LIMITED EDITION means LIMITED EDITION. He purposely tried to cover that up.

        Not to mention lack of localization is nothing new, & it’s been proven that Japanese games have not sold well when debuting in the West. Fire Emblem has sold poorly & took nearly a decade before it exceeded expectations. Gamestop was the only retailer to sell Xenoblade Chronicles & then scalp it.

        • Scythe Seven

          Purposely tried to cover it up? I think you’ve cracked this conspiracy wide open. Sony and Microsoft must be paying Jim F*cking Sterling Son to hide the limited edition nature from the world!
          Japanese games not selling well in the west? I guess Darks Souls, Nier: Automata, Metal Gear Solid, and Final Fantasy must not exist!

          • joegvo

            “How many NES Classics were at my local Target this morning? 50? Neigh. 20? Neigh. TWO! Why is this limited edition item so limited!?”

            I didn’t say all of them have, but Nintendo had been selective when it came to which games should they spend the money on in localizing. Captain Rainbow would have stunk in the US. There is no appeal to be had with it there.

        • TheMagicLemur

          Holy shit man this is just -sad-

  • Raging Raving

    at this point, im honestly surprised when Nintendo does something in the realms of normal these days

  • Aerys_the_Mad

    They probably feel like like they where giving away their 30-years-old roms too cheaply with the NES Classic.

    Which is really telling about how upside-down their thoughts patterns must be.

    But hey – they’re still Nintendo afterall. Probably the only company from the 80’s to still be out there and still selling big. So I have to guess they know what they’re doing. Maybe.

  • BrunDeign

    Jim I’ve also seen reports online about people cracking the thing open and playing more games than they’re meant to on it – have you seen anything like that?

    • DeadlyYellow

      Not a podcast listener?

      • YoDude

        Lol. Not everyone has time to follow everything Jim does.

        • DeadlyYellow

          Nyeh. Fills the silence commuting to work. And the silence at work.

  • Extreme_ver1

    It just frustrates me that Nintendo continues to do this. I’ve seen different theories about the reasons for under stocking products but at the end of the day don’t they need our money to make a profit. These decisions have to be about a culture within Japan that just doesn’t get the passion their fans have and their North American department just don’t have the balls to stand up to the old way of thinking. It’s a shame.

  • Mathew G. Smith

    I’m partial to Checkpoint’s explanation: since I’ve never seen on in person and nobody I know has one, I might as well assume it’s a hoax.

  • Jerome Handy

    Honestly, this is just one more reason I don’t do fandom nonsense, or expectations of purchase. I bought a queen sized futon bed over 20 years ago, and though I paid well for it, that bed serves me to this day. I bought a computer chair about eight years ago. Again, I paid handsomely for it, but it still sits under my large frame. If I’d bought an NES classic, knowing that the instant the console breaks or gets stolen my fun is done, trust and believe I would have either sold the damned thing on EBAY myself, or taken a sledgehammer to it.

    I’m of the firm opinion that Nintendo deserves it’s 3rd place position in the gaming world. Moves like this, do nothing but reinforce why Sony and Microsoft, for all THEIR problems, are better consoles and better console makers. Nintendo gets to sit in the back of the bus and play with their fun little toys, until some new bauble catches their eye. Meanwhile, people who like to game as an actual long term HOBBY, can play on the PC, PS4 or X-1.

    • joegvo

      When talking about handhelds, then they’re definitely not 3rd.

      • Jerome Handy

        …that’s why I said, “Moves like this, do nothing but reinforce why Sony and Microsoft, for all THEIR problems, are better consoles and better console makers.”

        • joegvo

          Making the NES Classic a permanent thing definitely would have.

          • Jerome Handy

            I don’t know about that. I’m not knocking the NES Classic as an idea, but very few of the games I longed to play, are available. Yeah, there’s the standard Castlevania, Super Punch Out and Zelda, but I want games like Super Dodge Ball or Super Spike V’ball. Both are Capcom originated, and it seems there’s quite a few missing from the Classic.

            Now, a full on emulator, that COULD play all the old games that you could download and buy, THAT would be a game-changer for Nintendo.

          • joegvo

            That would be horrible to third party developers. I thought people were hoping for the Switch to have third party support.

      • MechaSlinky

        Well, when talking worldwide, they’re definitely not 3rd either. Unless I’m remembering this incorrectly, I read somewhere (probably Destructoid?) the Wii U outsold the XBox One in Japan during the first week after the Switch’s launch.

    • Stelios Markios

      Nintendo should stick to making handhelds, stop their home console production and make their major IPs available everywhere, with perhaps the exception of Pokémon, in order to have a handheld system seller. At least the switch is going the right direction (portable), but we will have to see where they eventually take it.

      • Jerome Handy

        Honestly, I doubt that’ll ever happen. As stupid as it sounds, Nintendo’s business strategy DOES have some merit. They never deal with overstock or unsold hardware. So, their production costs are considerably lower than Microsoft or Sony. It lets them operate at a profit on each console almost from day one.

        Moreover, it would signal that Nintendo just doesn’t have an answer for Sony or Microsoft. The Wii was successful in it’s own right. But Nintendo’s really been flagging in the console fight, for all the wrong reasons. They just don’t want to compete with Sony or MS. They want to try and make everyone come around to their way of gaming, and it’s just not working.

  • Lieutenant BaconWaffles

    My completely uneducated guess was that it was preplanned to be a limited release & they nixed extending sales in favor of making a limited release SNES Classic.

    • joegvo

      Shush! Jim doesn’t want you to know that.

  • I think ‘exclusivity to the point of self-sabotage and consumer frustration’ is Nintendo’s #1 strategy since forever. Maybe this is how hey managed to corner their own market in the games industry and maintained loyal long-term customers. It doesn’t make sense on the surface level, but i suppose once you’ve got customers hooked on your niche product – they’ll logically want more despite levels of frustration. Perhaps Nintendo’s employing some psychological experimentation in their business strategies lol.

  • ZrdFrv

    Nintendo won’t say because Nintendo is afraid of mentioning it;
    The huge demand for the NES Classic could turn out as evidence that ALOT of people actually like NES Classic games. I think Nintendo’s fear is people realizing that those very old games could still compete with their new releases. Not only it’ll be a danger hardware-wise(NES Classic competing with Switch as Jim stated), but also on software(people rather have NES LoZ/Metroid/Mario than the new ones). If they run along with it and go and tried to meet the demand on NES Classic, what does it say if it ends up being a better seller than Switch?

    • TheMagicLemur

      I feel like this is a reach.

      • ZrdFrv

        With the SNES Mini rumors coming around. Yeah, maybe it is. X/

    • Ian

      Interesting idea on the cannibalism of Nintendo products. If this is true, Nintendo will be reluctant to tell the consumers their reasoning. I can think of a few alternatives as well.

      They might be falling short on the production of the Switch, and rather than continue to produce two lines of consoles, they put all production capacity into the Switch. The Switch has a higher future benefit to the Company so they’d want to pump out as many as possible right now. Investors would not be happy to hear that they’re having issues with production capacity either, so they’d hold out on releasing that information.
      Another idea is that they’re going to be releasing a new and improved system at a future date, likely closer to Christmas like they did with the original. They won’t want to tell people this is on the way as it would make them wait for the newer system rather than buying the current generation console at full price.

      But this is all conjecture until they release their financial reports – and even then, there might not be a full and truthful explanation.

  • Tubey84

    Thought the reason was obvious personally. The NES Classic was hacked to hold the entire NES library, and Nintendo want to stupidly offer to basically rent the NES library to Switch owners with their online subscription fee later this year.

    So by cutting NES mini stocks, they limit the problem. Then they’ll release a SNES mini in a few months but do their best to make it ‘hack proof’.

    They’re bad tits, basically.

    • MLP_Simta

      I could see that being the reason. But as I customer why should I care?
      If people are hacking your system all over the world (there are always be people like that) that means that the hackers are providing a better service than Nintendo.
      If Nintendo would have used just some common sense while designing the NES Mini like, wireless controller, a storefront to purchase games than hacking wouldn`t be an issue.
      But we are talking about Nintendo and common sense is not their strongest part.

      • Tigris Callidus

        The NES was meant as a simple plug and play toy. It works great as that. No nead to implement some complicated storefront etc.

        I also do not really get (or like), that the mini NES gets discontinued, but the NES mini is great as what it is.

        If you want something else, thats on you.

    • Some Guy

      While hacking may have been an issue, I don’t see how that’ll stop people from just going ahead and finding a way to hack more games into an SNES Classic.

      If I buy an SNES Classic, I’m honestly that kinda pissed at Nintendo to go ahead and make such a device my own– making an NES+SNES Classic combo. They wouldn’t give me an NES Classic, so I took their current “Mini” and put in the 30 games I missed out on, along with everything else.

    • Forrest Kayssen

      You honestly think that’s it? I could probably download the entire NES library and an emulator in mere minutes on pretty much every electrical device within arm’s reach of me right now, and Nintendo have to know that. Wouldn’t they rather sell a fun little box that at least gives Nintendo some cash in the pocket and maybe think about ‘renting’ classic N64 games instead, which were unavailable on the 3DS so could be killer apps for their new portable console?

      • Tubey84

        I understand what you’re saying, but the casual market doesn’t know about emulation to that extent. They don’t have the technical know-how – but when they buy a system with 30 games on it licensed by Nintendo and have no option to add more because of no storefront etc. then they’ll start to look into it.

        I think that’s what was Nintendo’s fear – licensed availability of emulation; adding legitimacy to it and hitting their future revenues on the Switch.

        • Forrest Kayssen

          The casual market may not know about emulation, but they do now know about the NES Classic. And I like to think the casual audience would typically buy something like that from a retailer or direct from Amazon, but if they were unavailable there they might end up forking out for ‘jailbroken’ models without knowing what they’re doing.

          In essence, it now behooves Nintendo to keep supply up if they want to people to legitimately pay for NES games in some way. Cutting off the audience will only cause them to seek other ways to play Balloon Fight, and I know for a fact when you start looking up how to play specific games online you get to emulation sites very, very fast.

          • Fuhai Mitsuki

            If it is cause of people hacking it , then honestly Nintendo wouldn’t be the first company to have a knee jerk reaction in response. I mean Sony has taken away features and stop selling certain games they found were being used to allow for homebrew software and hacks on their systems. Though it was more common for them to do it on vita than the ps4.

  • NonBritGit

    You don’t think it’s because all those ‘classic’ games will appear 30 seconds later on the new Switch game store?

  • Spike

    What’s your fucking problem Jim?

    • StarTsurugi

      Nintendo doing stupid things. It’s a problem for everyone.

  • Some Guy

    Can I be blunt? I’ve played Playstations and XBoxes for so long that Nintendo is no longer relevant to me. Aside from elves and plumbers, the other guys have GTA’s, Hitmans, Witchers, Tomb Raiders and the kitchen sink.

    I only wanted the NES Classic because the Switch looks like a glorified DVD party and board game with controllers attached. I’m not into anything their Switch line-up has to offer. I’d rather have the games that made them great, as that’s when I was born and raised on.

    Seeing as Nintendo is discontinuing it, it makes me disappointed than mad… but hey, y’know what – why would I want to play Link doing the same routine he did for the past 30 years, when gosh, Red Dead Redemption 2 is coming around the corner?

  • Janos Audron

    Let them self-destruct. Judging from their decisions on several fronts, it’s as if Nintendont is taken over by spies intent on destroying it from the inside, both their product and their public face. In a few years they’ll be the Pokemon company.