• Jim Sterling

I Hate The Word 'Consumer' (The Jimquisition)



I don't like the word "consumer."


Words have power, and even when two words mean the same thing, the history and implications attached can have a subtle effect on how we process them.


In today's video, I explain some of the baggage carried by the word "consumer," and why I've phased out my own usage of the word in favor of others when describing the game-buying public. While some may consider this to be splitting hairs, I had a lot of fun explaining my stance in today's video, and I hope you find it interesting!


With thanks to Conrad Zimmerman and Evil Uno... Join the Dark Order!