Blizzard Entertainment President J. Allen Brack is a man who knows he doesn't have to apologize, and that's why he's never done it.
Sure, you may feel like you've heard him apologize, and he may even say sorry. He doesn't actually apologize though, and after several issues with Blizzard and its behavior, the hallmarks of the Brack Apology - the Brackology - have become clear.
His routine is transparent, but it never needs to be anything else, because he knows full well he doesn't have to apologize. Not for Blitzchung, not for Warcraft 3: Reforged, not even for how Blizzard damaged the careers of an entire league of pro Heroes of the Storm players.
The Brackology is never sorry, but it is always insulting.
