Steam seems incapable of helping itself. Off the back of yet another deeply unpleasant game controversy, and with Epic Games snapping its heels, Steam needs to change but remains staunchly averse to the idea.
The association between Steam and utter trash has gotten so bad that politicians are starting to take notice. Meanwhile, Epic offers a generous revenue split, actual curation, and a dramatically reduced risk of appearing next to school shooting games.
It's a deal I can't blame anyone for taking. Screw Steam.