• Jim Sterling

The Fucking Terminator (The Jimquisition)


Did you know a new Terminator film came out? If you pay attention to the "AAA" videogame market, you'd know. You couldn't help but know.


Terminator: Dark Fate has been placing its product all over the game industry, treating a number of high profile games like stops on a press tour. The result is T-800s everywhere.


Gears 5, Mortal Kombat 11, Ghost Recon Breakpoint, all three have been plagued by little metal skeletons. More importantly, these Dark Fate promotions turn players into billboards, and those players pay for the privilege.


Let's talk about Dark Fate, product placement, and how companies are doubling down on their marketing promotions and expecting people to pay to become living digital commercials.

© 2019 Jimquisition. I don't really know what else to write down here. Why are you even reading down here? Are you bored? I'm bored, so I don't really know how I'm going to help you with that. I'm listening to a podcast. You could do that too if you want! It's something to have on at least. Am I hungry? I dunno, it's kinda late. Maybe just a snack...