• Jim Sterling

The Fucking Terminator (The Jimquisition)


Did you know a new Terminator film came out? If you pay attention to the "AAA" videogame market, you'd know. You couldn't help but know.


Terminator: Dark Fate has been placing its product all over the game industry, treating a number of high profile games like stops on a press tour. The result is T-800s everywhere.


Gears 5, Mortal Kombat 11, Ghost Recon Breakpoint, all three have been plagued by little metal skeletons. More importantly, these Dark Fate promotions turn players into billboards, and those players pay for the privilege.


Let's talk about Dark Fate, product placement, and how companies are doubling down on their marketing promotions and expecting people to pay to become living digital commercials.