• Jim Sterling

The Marketable Genius Of Fall Guys (The Jimquisition)


You have to give credit where credit's due, and in terms of commercial videogame success, Mediatonic's Fall Guys deserves a nod.


It helps that I'm really enjoying the game, but I'm also genuinely quite fascinated at what a perfect storm of marketability Fall Guys is. There's a reason this game has exploded the way it has. In fact, there are multiple reasons.


So let's look at the genius that is Fall Guys as a product. By all accounts, they've got it made.