The Social Shitshow Cycle (The Jimquisition)
THQ Nordic held an AMA this week. THQ Nordic apologized for the AMA about an hour later. If you've not heard why, prepare yourself for a wild ride!
This isn't the first apology a game publisher has had to make for social engagement gone horribly wrong. Why does it keep happening? Well, that "social" word may have something to do with it.
Whether companies are employing edgelords, believe all publicity is good, or just plain dumb, we're going to have a very late-2010s discussion about it.